Internet
April 12, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"e56de43c9b817cb2a00f836e3b108d93","s":"562b910a5daa02c9"}
Share your thoughts. Click here