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Multichannel

Versace pushes home collection via multichannel craftsmanship campaign

April 12, 2013

 

By Erin Shea

Italian fashion house Versace is flaunting the craftsmanship of “The Haas Brothers for Versace Home" collection through a multichannel campaign that comprises live and digital tactics.

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  1. 35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
  2. Hermès makes fitness fabulous with Hong Kong pop-up
  3. Louis Vuitton explores China for travel campaign
  4. Luxury Unfiltered: When was the last time you truly surprised your client?
  5. Aston Martin, ELEMIS skincare join forces
  6. Schiaparelli exhibition coming to UK’s V&A
  7. Off the Cuff: A Q&A with The Calendar Group's Nathalie Laitmon
  8. Ulta Beauty acquires UK-based Space NK
  9. Immersive technologies reshaping how heritage labels design, sell: The Future Laboratory, Together Group
  10. Chrono24 names first-ever chief growth officer
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35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
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