Internet
April 18, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"e65f0df7dbab90512f431c03635817d6","s":"25e585abee37de3e"}
Share your thoughts. Click here