Internet
April 22, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"d094818eef0482f1465969bacf8a5bbe","s":"c83547eb0633bc93"}
Share your thoughts. Click here