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Internet

Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique

March 15, 2013

 

By Staff reports

Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”

Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  3. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  4. US luxury car market expected to double in next decade: BCG
  5. Matches plots second act under new ownership
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  8. Coty earns ‘A’ score from CDP
  9. Burberry, EssilorLuxottica renew licensing deal
  10. Raffles, Christofle premiere exclusive dining experience
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