Internet
March 21, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"375fa6fd3ae69b3feb0bca249b823bd6","s":"6d41b3f0b369a624"}
Share your thoughts. Click here