Marketing
January 31, 2019
Meditation is becoming an important part of wellness. Image credit: The Mandrake
By Brielle Jaekel
After disrupting services, luxury goods and retail, wellness is becoming fully integrated into categories including fashion and fragrances.
{"ct":"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","iv":"2d778eb356c3f681bb89bdca98184dbb","s":"18ddf0295d8939d3"}
Share your thoughts. Click here