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Internet

Wendy Brandes goes with Facebook for jewelry ecommerce

March 29, 2011

 

By Elizabeth Zelesny

wendy-brandes-185Fine jewelry designer Wendy Brandes drives sales and traffic to its ecommerce Web site via social media.

The company's latest marketing initiative is the incorporation of amateur photography of readers wearing the brands’ jewelry on its Web site.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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  3. Ruinart reveals annual Carte Blanche creative collaboration
  4. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  5. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  6. Moncler returns to the slopes for Grenoble campaign
  7. Capri Holdings closes Versace divestiture
  8. Audi propels Santa into the future with electric sleigh
  9. Sephora introduces new concept for SEPHORiA 2026
  10. Louis Vuitton courts rapper Future as ‘Friend of the House’
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