Legal/privacy
April 15, 2013
By Tricia Carr
Richemont-owned Cartier’s recent win with a trademark infringement lawsuit against China-based companies indicates that luxury marketers should not ignore threats to brand equity in the country and send a message to counterfeiters.
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","iv":"20106cffe4991f93f82e99614ca0846a","s":"c9195b4a0b95f795"}
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