Legal/privacy
April 15, 2013
By Tricia Carr
Richemont-owned Cartier’s recent win with a trademark infringement lawsuit against China-based companies indicates that luxury marketers should not ignore threats to brand equity in the country and send a message to counterfeiters.
{"ct":"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","iv":"bf0459466cc5852e2dde5a07fe480aee","s":"ba065f03716a9d18"}
Share your thoughts. Click here