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Legal/privacy

What Cartier’s China-based trademark win means for luxury marketers

April 15, 2013

 

By Tricia Carr

Richemont-owned Cartier’s recent win with a trademark infringement lawsuit against China-based companies indicates that luxury marketers should not ignore threats to brand equity in the country and send a message to counterfeiters.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  5. Dior, Rizzoli to release book on Lady Art project
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