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April 20, 2012
By Tricia Carr
Audi announced it will acquire Italian motorcycle manufacturer Ducati in a move that will likely result in an increase of cross-marketing efforts, but experts are unsure whether or not this addition to the Audi family will dilute or strengthen the brand message.
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","iv":"b731af2284ecd71f7bfaa961a9ca893a","s":"67eac4221dc5ef75"}
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