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Multichannel

What luxury brands can do to prepare for the Academy Awards

February 14, 2012

 

By Rachel Lamb

In the height of awards season, all eyes are on actors, musicians, directors and writers as they appear at various events. To take advantage of all the attention, luxury brands can use various channels including social media and television to amplify the chatter leading up to and during the 84th annual Academy Awards.

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  1. Air France stitches product story into fashion-forward campaign visuals
  2. Berluti lights up Shadow sneaker
  3. Mercedes-Benz celebrates International Women’s Day
  4. Saks Global to shutter more store locations
  5. Chanel makes ambassadorship with model Bhavitha Mandava official
  6. Rosewood Hotels introduces gender-neutral parental leave
  7. Porsche Experience Centers in Atlanta, Los Angeles log 1 million visitors
  8. St. Regis checks into Queenstown, signs on for first New Zealand hotel
  9. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
  10. Diptyque partners with music platform ColorsxStudios
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