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Feb. 17, 2026
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Multichannel

What luxury brands can do to prepare for the Academy Awards

February 14, 2012

 

By Rachel Lamb

In the height of awards season, all eyes are on actors, musicians, directors and writers as they appear at various events. To take advantage of all the attention, luxury brands can use various channels including social media and television to amplify the chatter leading up to and during the 84th annual Academy Awards.

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  1. Saks Global closing most Fifth Avenue Club suite locations
  2. Amazon’s $475M luxury play and Saks Global’s survival plan collide
  3. Valentine’s Day, Mother’s Day produced 16pc of natural diamond sales in 2025: NDC
  4. Krug, composer Max Richter premiere cuvée-inspired compositions in London
  5. Tod’s returns to the Amalfi Coast in spring/summer 2026 release
  6. McLaren adds to pint-sized Ride-On collection
  7. Pratesi expands Palm Beach flagship
  8. Boucheron donates brooch to The Victoria and Albert Museum
  9. Men spend more on luxury, but shop the same amount as women: report
  10. Follow @LuxuryDaily for the latest in luxury news
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