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April 9, 2020
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Marketing

What luxury brands can learn from Singles’ Day about reaching Chinese consumers

December 10, 2019

Consumers spent tens of billions in the 24 hours of Singles' Day. Image credit: Alibaba

 

By Sarah Jones

Growth in China’s first-tier cities is slowing as the markets mature, with smaller cities fueling more growth during Singles’ Day and beyond, according to a new report from McKinsey.

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  1. Sotheby’s sees spike in digital sales as coronavirus pushes auctions online
  2. Italy, Net-A-Porter, Langham Hotels, Ralph Lauren and Gucci
  3. How have KOLs and brands responded to the coronavirus?
  4. Net-A-Porter restores UK online ordering with delayed fulfillment
  5. JP Morgan Chase CEO Jamie Dimon expects “bad recession” in letter to shareholders
  6. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  7. Ralph Lauren Corp., hit hard by COVID-19 retail lockdowns, to furlough employees, corporate staff starting April 12
  8. An ode to the display banner ad more than 25 years later
  9. Luxury brands are flocking to TikTok this year
  10. Cut stamp duty, extend SDLT holiday to get UK housing market moving post-lockdown: Knight Frank
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