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March 1, 2026
  1. Moschino allows consumers to shop the runway during live-stream
  2. Kering, in transparency move, goes for 100pc traceable organic cotton
  3. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  4. Chloé fetes iconic anniversary collection via video series
  5. Mercedes introduces electric bike collection
  6. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  7. Waldorf Astoria Goa to open in 2030
  8. Missoni pays homage to founders, Brazil with charity auction
  9. Instagram acts as moisturizer to preserve Facebook's appeal: L2
  10. Sneakers become prominent force in footwear: Fashionbi
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What luxury brands need to know to succeed in the new metaverse

January 18, 2022

The metaverse is screentime on steroids, and luxury brands will soon have to engage with customers there. But how? Image credit: Balenciaga The metaverse is screentime on steroids, and luxury brands will soon have to engage with customers there. But how? Image credit: Balenciaga

 

By Daniel Langer

When Facebook, the world’s largest social network, rebranded its parent company as Meta Platforms, it was a clear signal to the market: We are moving from the “flat” Internet era, where consumers interact with each other in front of two-dimensional screens to a new, more immersive and virtual dimension.

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  1. Moschino allows consumers to shop the runway during live-stream
  2. Kering, in transparency move, goes for 100pc traceable organic cotton
  3. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  4. Chloé fetes iconic anniversary collection via video series
  5. Mercedes introduces electric bike collection
  6. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  7. Waldorf Astoria Goa to open in 2030
  8. Missoni pays homage to founders, Brazil with charity auction
  9. Instagram acts as moisturizer to preserve Facebook's appeal: L2
  10. Sneakers become prominent force in footwear: Fashionbi
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