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May 21, 2022
  1. Montblanc inspires the art of writing with ‘Haus’ grand opening
  2. Day’s wrap: Rolls-Royce, Omega, InterContinental and World Bee Day
  3. Register now for free event: Women in Luxury 2022 eConference
  4. Audi offers vision of progress in Janelle Monáe campaign
  5. Land Rover focuses on modern luxury, sustainability
  6. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  7. Rolls-Royce reveals third Boat Tail commission
  8. Day’s wrap: Cartier, Lamborghini, Omega, Mulberry and Rosewood Residences
  9. Dior reinvigorates Miss Dior with latest floral romance
  10. WatchBox shows off expertise in educational Rolex series
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What luxury brands need to know to succeed in the new metaverse

January 18, 2022

The metaverse is screentime on steroids, and luxury brands will soon have to engage with customers there. But how? Image credit: Balenciaga The metaverse is screentime on steroids, and luxury brands will soon have to engage with customers there. But how? Image credit: Balenciaga

 

By Daniel Langer

When Facebook, the world’s largest social network, rebranded its parent company as Meta Platforms, it was a clear signal to the market: We are moving from the “flat” Internet era, where consumers interact with each other in front of two-dimensional screens to a new, more immersive and virtual dimension.

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  1. Montblanc inspires the art of writing with ‘Haus’ grand opening
  2. Day’s wrap: Rolls-Royce, Omega, InterContinental and World Bee Day
  3. Register now for free event: Women in Luxury 2022 eConference
  4. Audi offers vision of progress in Janelle Monáe campaign
  5. Land Rover focuses on modern luxury, sustainability
  6. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  7. Rolls-Royce reveals third Boat Tail commission
  8. Day’s wrap: Cartier, Lamborghini, Omega, Mulberry and Rosewood Residences
  9. Dior reinvigorates Miss Dior with latest floral romance
  10. WatchBox shows off expertise in educational Rolex series
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