Mobile
January 24, 2012
By Chantal Tode
A decline in the average cost-per-click reported by Google for the fourth quarter of 2011 has many questioning what role the growth in lower-priced mobile advertising might have played in its unexpected drop.
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","iv":"b9c307bb1ea55bf3b21ac582bb841bd3","s":"a2801fc9c7c4ded9"}
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