Mobile
January 24, 2012
By Chantal Tode
A decline in the average cost-per-click reported by Google for the fourth quarter of 2011 has many questioning what role the growth in lower-priced mobile advertising might have played in its unexpected drop.
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","iv":"cc6144f0535e3bfbbca86eb1a2726bf2","s":"71beef728c8c1d9a"}
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