Luxury Daily
World’s leading luxury business publication
Aug. 3, 2021
  1. How live commerce transforms social shopping: McKinsey
  2. Luxury should embrace innovation, lab-grown diamonds: ALTR president
  3. Four Seasons encourages traveling with intention
  4. Authentic actions key for brands reaching conscious consumers
  5. Chanel marks century of N°5 with high jewelry tribute
  6. Flight of Icarus: As luxury sales soar, how does this end?
  7. LVMH, Elle celebrate craftswomen with Prix des Artisanes
  8. Hermès sees robust 77pc growth y-o-y in first half
  9. Day’s wrap: Hermès, LVMH, Bentley and Bloomingdale’s
  10. New York, CDC recommend return to mask usage as delta cases increase
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

What should Hermès do to recover from PETA’s allegations?

July 28, 2015

Hermès Metamorphosis campaign Hermès Metamorphosis campaign

 

By Sarah Jones

French leather goods house Hermès is facing continued pressure from the People for the Ethical Treatment of Animals following the activist organization’s allegations last month of mistreatment of alligators and crocodiles that eventually become its handbags and watches.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. How live commerce transforms social shopping: McKinsey
  2. Luxury should embrace innovation, lab-grown diamonds: ALTR president
  3. Four Seasons encourages traveling with intention
  4. Authentic actions key for brands reaching conscious consumers
  5. Chanel marks century of N°5 with high jewelry tribute
  6. Flight of Icarus: As luxury sales soar, how does this end?
  7. LVMH, Elle celebrate craftswomen with Prix des Artisanes
  8. Hermès sees robust 77pc growth y-o-y in first half
  9. Day’s wrap: Hermès, LVMH, Bentley and Bloomingdale’s
  10. New York, CDC recommend return to mask usage as delta cases increase
VIDEOS
More Videos

MORE IN Multichannel
Marriott inspires in global, multichannel Bonvoy campaign
Beauty brands turn to science for skincare innovation
Estée Lauder ‘dares to love’ with audio-focused programming
Carolina Herrera makes gamification push with interactive fragrance campaign
What luxury needs to know about cannabis
Redefining glamour in the post-COVID fashion world



RECENT ARTICLES
Day’s wrap: Bulgari, Selfridges, Veuve Clicquot, Virtuoso and COVID-19
New York, CDC recommend return to mask usage as delta cases increase
Virtuoso takes more offerings to the sea with new cruise partnership

Selfridges launches pre-worn wedding shop
Bulgari welcomes Priyanka Chopra Jonas as newest face
How live commerce transforms social shopping: McKinsey