Luxury Daily
World’s leading luxury business publication
Oct. 25, 2021
  1. Louis XIII gets a taste of gamification with immersive experience
  2. Lexus sparks creativity through musical, multichannel campaign
  3. Gucci offers consumers stylish avatars in gaming collaboration
  4. WatchBox expands into Switzerland with headquarters
  5. Marriott inspires in global, multichannel Bonvoy campaign
  6. Hermès, Prada fastest-growing luxury labels: Interbrand
  7. Maserati explores Italian craftsmanship with renowned chef
  8. Introducing Luxury Women to Watch 2022
  9. Introducing Luxury Women to Watch 2020
  10. Bulgari's new campaign is an ode to never having too much
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

What should Hermès do to recover from PETA’s allegations?

July 28, 2015

Hermès Metamorphosis campaign Hermès Metamorphosis campaign

 

By Sarah Jones

French leather goods house Hermès is facing continued pressure from the People for the Ethical Treatment of Animals following the activist organization’s allegations last month of mistreatment of alligators and crocodiles that eventually become its handbags and watches.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Louis XIII gets a taste of gamification with immersive experience
  2. Lexus sparks creativity through musical, multichannel campaign
  3. Gucci offers consumers stylish avatars in gaming collaboration
  4. WatchBox expands into Switzerland with headquarters
  5. Marriott inspires in global, multichannel Bonvoy campaign
  6. Hermès, Prada fastest-growing luxury labels: Interbrand
  7. Maserati explores Italian craftsmanship with renowned chef
  8. Introducing Luxury Women to Watch 2022
  9. Introducing Luxury Women to Watch 2020
  10. Bulgari's new campaign is an ode to never having too much
VIDEOS
More Videos

MORE IN Multichannel
Lexus sparks creativity through musical, multichannel campaign
Moët Hennessy taps HBO Max for multibrand partnership
Marriott inspires in global, multichannel Bonvoy campaign
Estée Lauder ‘dares to love’ with audio-focused programming
Saks promotes mental wellbeing in multichannel activations
Carolina Herrera makes gamification push with interactive fragrance campaign



RECENT ARTICLES
Free webinar Oct. 27: Finances of the luxury home buyer
Free webinar Oct. 27: Finances of the luxury home buyer
VRAI’s Mona Akhavi: Luxury Woman to Watch 2022

Free webinar Oct. 27: Finances of the luxury home buyer
Day’s wrap: Dior, Zegna, Condé Nast and Maserati
Dior taps rising tennis star as newest ambassador