Luxury Daily
World’s leading luxury business publication
Sep. 17, 2019
  1. How to save fashion retail
  2. Day’s wrap: Chanel, Rolls-Royce, Lanvin, Dior, Cincoro and American Express
  3. Tiffany translates romantic positioning into coupled scents
  4. Dior admits to Sauvage missteps after campaign controversy
  5. Kohler ties fairytale ad concept to fantasy film release
  6. Chanel's fashion history traced in "literary museum"
  7. Luxury brands ill-equipped to meet shoppers' ecommerce expectations
  8. Stuart Weitzman courts Chinese consumers with Shanghai pop-up
  9. Consumers increasingly turning to AI assistants for product advice, customer service
  10. Gucci mobile try-on experience points to luxury's AR possibilities
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Multichannel

What should Hermès do to recover from PETA’s allegations?

July 28, 2015

Hermès Metamorphosis campaign Hermès Metamorphosis campaign

 

By Sarah Jones

French leather goods house Hermès is facing continued pressure from the People for the Ethical Treatment of Animals following the activist organization’s allegations last month of mistreatment of alligators and crocodiles that eventually become its handbags and watches.

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  1. How to save fashion retail
  2. Day’s wrap: Chanel, Rolls-Royce, Lanvin, Dior, Cincoro and American Express
  3. Tiffany translates romantic positioning into coupled scents
  4. Dior admits to Sauvage missteps after campaign controversy
  5. Kohler ties fairytale ad concept to fantasy film release
  6. Chanel's fashion history traced in "literary museum"
  7. Luxury brands ill-equipped to meet shoppers' ecommerce expectations
  8. Stuart Weitzman courts Chinese consumers with Shanghai pop-up
  9. Consumers increasingly turning to AI assistants for product advice, customer service
  10. Gucci mobile try-on experience points to luxury's AR possibilities
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