Marketing
April 29, 2019
Chanel appeals to consumers with massive reach through Instagram video
By Brielle Jaekel
Reports are circulating about Instagram possibly hiding the number of likes from public view, as its platform becomes more known as a popularity contest. But the new design could have severe effects on luxury brands, who highly value the image-heavy application.
{"ct":"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","iv":"0264b20a30b5b985732f94d001330067","s":"5b32f8bd1e965613"}
Share your thoughts. Click here