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April 11, 2026
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Marketing

What would an Instagram with no likes mean for brands?

April 29, 2019

Chanel appeals to consumers with massive reach through Instagram video

 

By Brielle Jaekel

Reports are circulating about Instagram possibly hiding the number of likes from public view, as its platform becomes more known as a popularity contest. But the new design could have severe effects on luxury brands, who highly value the image-heavy application.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. De Beers supports Desert Diamonds with bridal addition
  6. Louis Vuitton announces Regeneration 2030
  7. Lancôme seeds longevity-focused skincare with 20th Century Studios
  8. IWC supports global marathon to prompt thoughtful water consumption
  9. Subscribe now: $12 for 12 weeks
  10. Top 5 brand moments from last week
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