Marketing
January 18, 2018
Supreme has been successful at creating a club. Image credit: Louis Vuitton
By Sarah Jones
NEW YORK – Luxury brands should expand beyond experiential marketing for goods to focus on curating branded experiences, says the president of Vice's Fashion and Luxury Group.
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","iv":"3730f3e0da61b0c6f578320b8012f719","s":"047da68b2f10b410"}
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