Marketing
January 18, 2018
Supreme has been successful at creating a club. Image credit: Louis Vuitton
By Sarah Jones
NEW YORK – Luxury brands should expand beyond experiential marketing for goods to focus on curating branded experiences, says the president of Vice's Fashion and Luxury Group.
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","iv":"250f416e7f3a244d4f0b0c1850f4401b","s":"29d4673ad919d231"}
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