Marketing
January 18, 2018
Supreme has been successful at creating a club. Image credit: Louis Vuitton
By Sarah Jones
NEW YORK – Luxury brands should expand beyond experiential marketing for goods to focus on curating branded experiences, says the president of Vice's Fashion and Luxury Group.
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","iv":"9faa06b419044d2a946b0d5424ae7420","s":"027f889b4457f9e7"}
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