Marketing
January 18, 2018
Supreme has been successful at creating a club. Image credit: Louis Vuitton
By Sarah Jones
NEW YORK – Luxury brands should expand beyond experiential marketing for goods to focus on curating branded experiences, says the president of Vice's Fashion and Luxury Group.
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","iv":"d27ec9fef86b95f9c09d5c7143f896a0","s":"55fbe06e4fca3f05"}
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