Mobile
February 3, 2011
By Rachel Lamb
Many luxury brands are bolstering their mobile strategy by either developing a branded application or optimizing their sites for mobile devices. But which caters better to luxury consumers?
{"ct":"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","iv":"01aed613f3225f745e134471b80098a6","s":"0413b50f996c41af"}
Share your thoughts. Click here