Marketing
January 10, 2023
Hotel experiences, even in the high-end space, often resemble each other. Hospitality audits reveal how luxury is driven by soft skills and human value. Image credit: Sofitel Moorea
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","iv":"44f41a58c4dfb5a3fb289fca00db6d92","s":"4ff9ec58a41dee77"}
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