Marketing
January 10, 2023
Hotel experiences, even in the high-end space, often resemble each other. Hospitality audits reveal how luxury is driven by soft skills and human value. Image credit: Sofitel Moorea
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","iv":"000d68480a9822019bd9873f7b42cc54","s":"2eb2cf0a3bc432a4"}
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