Marketing
January 10, 2023
Hotel experiences, even in the high-end space, often resemble each other. Hospitality audits reveal how luxury is driven by soft skills and human value. Image credit: Sofitel Moorea
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","iv":"999913ecdcca63efdfcfb46a0d8c8c8a","s":"683c5d16f7abd653"}
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