Marketing
January 10, 2023
Hotel experiences, even in the high-end space, often resemble each other. Hospitality audits reveal how luxury is driven by soft skills and human value. Image credit: Sofitel Moorea
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","iv":"0158cb177d13041c4070f79df794b9e7","s":"ac278e29c090e3fe"}
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