Marketing
January 10, 2023
Hotel experiences, even in the high-end space, often resemble each other. Hospitality audits reveal how luxury is driven by soft skills and human value. Image credit: Sofitel Moorea
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","iv":"a500bdd18d183b506ee64f6c383436f7","s":"993b7703f1b34ec4"}
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