Marketing
January 10, 2023
Hotel experiences, even in the high-end space, often resemble each other. Hospitality audits reveal how luxury is driven by soft skills and human value. Image credit: Sofitel Moorea
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","iv":"c87c78c901af480e37e5154fe4439502","s":"eda3a21b5469667e"}
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