Marketing
January 10, 2023
Hotel experiences, even in the high-end space, often resemble each other. Hospitality audits reveal how luxury is driven by soft skills and human value. Image credit: Sofitel Moorea
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","iv":"75ae2b7a94d3b1cc42acf600667d2474","s":"13dd2a480148d1a6"}
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