Marketing
January 10, 2023
Hotel experiences, even in the high-end space, often resemble each other. Hospitality audits reveal how luxury is driven by soft skills and human value. Image credit: Sofitel Moorea
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","iv":"12c56ece1c3820dd66deaf469cf9f13c","s":"25eb4de233524e3d"}
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