Marketing
January 10, 2023
Hotel experiences, even in the high-end space, often resemble each other. Hospitality audits reveal how luxury is driven by soft skills and human value. Image credit: Sofitel Moorea
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","iv":"0b461889ddead29af4d4f8ec3894b4ec","s":"5e4270231571e944"}
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