Marketing
January 10, 2023
Hotel experiences, even in the high-end space, often resemble each other. Hospitality audits reveal how luxury is driven by soft skills and human value. Image credit: Sofitel Moorea
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","iv":"4482d4ea7362fdf5b1b92026e01522d6","s":"0f71fa15cd613590"}
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