Marketing
January 10, 2023
Hotel experiences, even in the high-end space, often resemble each other. Hospitality audits reveal how luxury is driven by soft skills and human value. Image credit: Sofitel Moorea
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LNj\/Q1V9vE+iosFDp3a20C9pqLll+EfVZBwIGOiaCwKhlMYjJH+qXhfQ2w5jxKy\/42YzOpcS\/HAf3\/HpO1OkFqNlZd4QgNUHah3wmob8lzReBIXzcJeukxNbYnHJ0YweJ\/Cg81c5VSSjNd1ZcxrPIfYPXLGyVJVRtWvlyL5jZxp\/Z8guJfcDFnSaGOaUxj1jYqYcuNDPD5QRtFS0UDNbfFbH6p7gPl05bt9GIOFusYO9Zzbrrm7kBuy\/HmIZao81nXbHcKEVJd6aQp67DlXiMA6BLpuJ7+d3eKDQcPOhbxmr6+QGEPXOFOBc8P+O81+kPU4+TBzqxtXaDjNF9B4fAfoANK3wcj++BzOK3idw153GQrcFbfYh5CQd7m8UXopmfVPbrIyI5NYUg7uCx+uKszkWqTJ14QUa2icluq1n6CJDE7WCRVjLvBt4XiS\/5XOTss3RpiuXtWSSX41SDVf9VRjjnunI2j9+d39LGSBTuxrYMqPdbSuHchw9hAMps3z49W77L4VcA9my9InRSDSnGiqiVagp\/BHBocdTCLHp+hclx7D08SX0ppTUsyJA85BIYtoXfsSNmU1YPEuPH3YptOxoIZHXDqqXY\/lqm\/qOIR8uAW82I+qvEOtSA2nf8oHyqnPIQWGs\/QtZAjHgdI2G2GAzo4sDcqPdVcKn1\/jrZgieTr11daSUmmSzBrZhHHgF\/ncW+\/+DhtyahkM6XOsSW41lFsTWJxhZ31OaOp5HP5V1rmJWq6QZDa87HAlMv\/FFmxBnQjfnsUkSVvdI4u40bQFIGv3vJgxlkRAHDhfHp+2y7Bwa5q+yTK80PSKS7JHoqQb38pmii3T105ke4PZ4ZzI8RBvL\/Oce32T6WOMcqSv8nynWIV6Y0wGqkVlRMua2edHkR+a6g6MyvBedCjW3YPqsaS9KkxG5E58AUG8hAlJgRGF5cxTBPI3GYs7SZqj9K5or0CmeoMWGjc3mg7dyvBVvxBoNVH\/olsQNXatpowsH\/sdVCufet8qpvaYrk2A5+Y2ElVBoSRvfhJqeIT4DirnqyqCT0RfOs73Etanms02IAMwy9gqe8\/HlCDMw0\/WwxxgaI2Buk0oKz5xyXP5XhMdj0SjG8G3Nsj6OHysys9dm\/6i7iLAWU4eyIjSA54vc0HMIdXTHgStmrKiZ2v8rzDjZsY59gr3bTzO2Jmc19mtE99vIA\/At7Bs5ykQgS+CkMtNpMwO6TpE+Apj3cj236mpujFZo1eXuqjxge5WVepugEEc6Tz5R1c0Bqjg2SG7UXoRlQ8KlAdPWs2ZmPFkS57xZwkEgu0+x80XISpZDEcdtPv5O0RgCFccYKTjcNDK4paH8tyQtvVnvXvfyE5DdJrtEwgGMYWA+fBOCoWeGPLNd3ytMVFiufY4tqe9AxIfOEaLEbM0MKz7mQdENylCP7QCmxdKVLuottFvY3c3Z3lGOxRu1GWdM53ajHVuBgbLPVjoUjE3C24XVJonGeDzeS0SOYFii+JpfKm9hRSVuv05grOIpunOIit5aYoWwnfmb84utDxtg+qRCj4Y1b2\/uhTbFWxJQUS\/fBgViEiTlZkpUgSZt+VjVWidwVmhXoCRyMSe0ikP\/NsLOfokP421ocncoXBkQnUz5mUF94iAgA7q5ppqI8lBsYABXrQdiW6ErwabtaBVLgJxAauW5nMZ8j\/6CZ2+mnLoJFhTUJhlFuUI+TontKUxVcRs1E8vnlLp83Lu87\/o2hpTnHth85hyv+PdaZZCTcb6UAs2jmemSQHEZ+cVKap4wQrkwK7Qt2xmEWV2fXKiDbteOq83NvM\/NVO1Yl4d8T+ZmmxCB13gg6Vb62+EDPh7xSSAyz5HSYsuDgLd9FOFHq+9adOLz\/vNcUBxGDSGyGnxc24RNhS8rtTGIJlfQ961ADlddLASFg5uSM\/38th6ljKfyskgLoXhRQdjrns\/2i1I4DtDm06gHo6iEa7iC6bSQG4DxUFnLg+Ca3oQxDaYhW4+Rv9VWkxX1zomw33i8SFqiB9xx+CBy0gamP0zL6nRGkQvyzdNL1aJaE\/HCS5mB0IYngOcwo2r72\/6Empfl9q1TevlEiPOFsYXqO4gTUl0A4\/EBtfTFxiwZ\/B+s1ScG5RTynpghlHs\/8C8tQjsJj\/rqe5OfO1g0wPYsu2tv4jH5X1IDk\/4TcNTsKlBR3JefIxfP8NK8cgZaLSETznYccstOlhDXFOvav8HmRhgcBXoBsFKgYVsN\/I\/z1Ls75c1c+iKdO7BfM5Q\/9MBxEXbJ80dzLbO66w41JVFMWOKixAMvcAG+Z9+ohQxFFkHXz9OxiKw\/B6VmMEhglZbnV2o4stGKfchg0eVbHa5\/ru55jOR\/0eZQkv1bVGsLdAvaV8FAll1aI196mGys1KhEp9KzvcARlvpr8MktVr+Rp2XefD5o\/Gl60cpIBsmhQSuw\/uMYesVNS4oyOp0zKjg6BXmizs+vliUqmY8BdqN\/Gvv2Jl\/\/BpfEfmdQQmBq6eWSsJUnjKrG0tc1sq2wueAOlnMNl3c80jfQw8AlgOmf60Nf6J\/mDlzdc8+RCsMRbRDrfrNAvTsz35veWYbrl3DKRVDPa8Dk\/j8FW2iz5KtEy91G1nqaNIxykRW3Xn1xjPeUd5\/O8JMsM5Qc\/7kemy\/uuotLm0cUTYaYgexjaS9muH8oIlEviM3645RkgCVTLpyh\/JKOT8ddm+JS2pAe2Z7tO8LkHZ4AOA98rAjpsfdgKZmbvizec3hJR6C5I62N94IpY3NWeqa51WIxtWGnaMSvRJYouO4nG2CA9GI9+5x0sX0NnrwOXdXwjQKy4fKBmcACX23ywft\/ZAicdtvIrr7IKDyhmzg5nMjpjrboZ1d2hNpHo3gxmA0aT9Q+\/YxIp\/mu60IGr2GPB17IRF6mHQ6Hsg9kimhTINxFu4yLrt4BBjKygjGL3ZDKHSuIhwhigAMtOFnMYRBrmuoVuZQYJfvbkP2fq0+FjcmeOEsnY3JrurLwIfXeS\/Hy0X6buk9S7Hrv5K0BU2DvmQmT7fw6swizQ8R3eARiTWdvwX24JSjOMLrtqZIhvS1hEG4kg9HyZFXEoTqUYuYEWXW8A4jokBr++C7BMW+wijoV8cv5TQPJZO8h4hNIKK6Z8c8jg08PpntQOxCCVF2qKbgX2lEOmzyfnfvTYeFQ0urL2tXeBU37O1\/8yOimAwxyVN7nTNKegyZHemWs\/EpFL1OtCFJPFLVOWM135zAV9ucg9Idc8zCNch6QGUpCAjQMoIqsWYNLR+\/nt8FZJMQUm6YjPbQHVA\/8f5N8wOGESy9CZl7bSoEVsduUsdvZ+7fjRV8pIeL67ZiKO7E7Ps23fWy7Qcjf\/\/ETeygIAw2VqDCKU0H2cs4lDuSXsIzAVlWeAs0F9SNtTcI6D2oc9WOEElqF9berq5UYFKnNie3AyrwINVG19OuHxDvJflUVkQeg1BkOPQnhVqYJs\/JpVto0ctaUGbyr+CECKxYd\/vfHdOYjpIVtJN4b4l4\/wW5rdv\/7XiKMqkzW67USMyBh8fR7EOBs8pnIjS59KagzdIsJLYTt0exTCu5\/Gud\/LAu3wN+LHEKGQJRucmZGaINVGCrlto\/Np\/I9H+M3JLE2huoMFo15u43vTA4xsfI2MzvumGYP2314\/FhCe4u7CZW6lE22ljngBGYtrUDVt\/x0fUSkT2gt0Br0WxrtGTIU2h351wdqhU\/qwGXSWmstgZJJT\/pjUNkovJlhw32WjEsYfTgKKcKRSuiTqhYukowAolzqliT5tZwxb4MSOooAZtZpdfJuQdvpmkvBOEgzW9PuT+rXBHk9ao0TpbikuvkznerduKzzYU+0PSV72sbmq48dRUuG6dAh9t1QF2dB975I7nsUunyFcwaW1qWaqfWTWBv7NSiD1LURiDNxY\/LJIOXUUhh3hiY\/11HnaBXTuMrvfDbhYEMeoa2rFx8ZQD6eaqW\/1oESoIJlmEwxUQdM0SftWNt8TyKX8p3fw9VqJxIU5tx+kzldKaiyvus1R4CwP9ucnvhG49kWMzZpoaHit8WqHDsowH5U8LzOH5N5qgvkTESVJxF1y8HePQPavBXRLcOrAsevbBwxA2BMTZqyzkBCnGXtqsPoqnowWQ0nDPdWhxcYBpTlvu+pdCdCmQiG0ruhagI7vlBxuXuARYwwbTxx6XxCxtxY\/Wi6jqG1E54oK81Qgqa47PCqBJ15ZPXzbexHR7K+3fDoQddnF3w7\/rumEnUnAF6gAS2kMeCPZhYetssMi4TwT7qOxyiNF6mJMWg\/iF+5bPIoEWHUD8ayyhAyaAOxgsuQNI4+GaS7mV1efcOCfaYSJODstGz6LD6rFggK9VsshRFTjxPeBJRJQQRyKN1bFCwI3EpOkAuc\/v7uWyFQfkMHfTeza4b5FvsFnOBUBmgc7IjUau6GDM3a0OXI\/sCN8HbCyDF+yW1w990EWdnhiPnkTOBshAgEMNcmqHxdFJLXcuF+9jdN573r+8Ep36Pi+GZmVpHlOZzdWWG4ErQEUN8nFWnyhnWPhHZniwdzxkrSEicYVbdjuEEC8rAj4OkFzeleJED\/xDg4EPXj7BV2WGRX8H\/fbynHthgcP8fPXAkVGgCeALfmtAeoYzyXIDP6iLSxrRt1ZSJHfPBS\/O+u+xy1sFYXUtX0a3mpe5uIMCQd8RaAOvSRtaW9O8YOp\/HSOKa08KCM0Y99WTcF75m4csJbQ04jwFjFUt4k2FIk+t4ic6Z9tAMev0GXE9YcNuJJ\/814VlrsReEifE3nwx3xkCeWiWIhGbR0OzmtgqZUQfMdO8Sf5pUQqwxdtGRxuj\/9E417EKo\/xMyeI4luHQcUWbZk48HGKbA5g==","iv":"2577353de53531d8b10e0ae376141f05","s":"e7cc95b112696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