Marketing
April 24, 2020
Ralph Lauren highlights its contributions during the Covid-19 crisis. Image credit: Ralph Lauren
By Dianna Dilworth
As luxury brands wait for stores to reopen after the coronavirus pandemic passes, many are focusing on their branding to connect with consumers whose lives have also come to a pause.
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","iv":"c3c2b802b44bca4b5aed3079dc900098","s":"a5993272064e5f73"}
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