Marketing
April 24, 2020
Ralph Lauren highlights its contributions during the Covid-19 crisis. Image credit: Ralph Lauren
By Dianna Dilworth
As luxury brands wait for stores to reopen after the coronavirus pandemic passes, many are focusing on their branding to connect with consumers whose lives have also come to a pause.
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","iv":"d335ccfd5bb3de7f21143806e97707f2","s":"3593a80bc651e3ef"}
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