Marketing
November 13, 2017
Apple's Face ID tech is still in its infancy. Image credit: Apple
By Danny Parisi
Apple’s iPhone X has brought the latest evolution of identification with face recognition, but how will this new tech affect the many brands that work with Apple’s parameters?
{"ct":"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","iv":"131270ddebd11ea7c071ec60aa87367a","s":"e9a8a08bad690a89"}
Share your thoughts. Click here