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Fragrance and personal care

Why Chinese men want to be beautiful

January 27, 2022

The market for male skincare got overlooked for many years. But in 2021, young male beauty brands began booming in China. What changed? Image credit: Kiehl’s The market for male skincare got overlooked for many years. But in 2021, young male beauty brands began booming in China. What changed? Image credit: Kiehl’s

 

By Tanguy Laurent

In 2019, Chinese livestream star Austin Li Jiaqi’s only failure was that he could not sell male skincare sets to his female fans. That is because they all said: “He doesn’t deserve that! What’s next?”

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Estée Lauder Cos., Jo Malone launch AI scent advisor
  4. Kering to acquire jewelry manufacturer Raselli Franco Group
  5. WatchBox looks for growth in editorial integration
  6. Burberry bans exotic skins
  7. Dior builds five-story statement flagship in Beijing
  8. Savannah College of Art and Design debuts SCAD LUXE research center
  9. Luxury Women to Watch 2017
  10. Bulgari names Chinese actress Liu Yifei as newest global ambassador
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