Retail
February 23, 2021
Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry
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","iv":"6980fa76f87d185712fa8904c7a105a2","s":"ad3472c10fe5ffff"}
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