Retail
February 23, 2021
Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry
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","iv":"e362f4f80680c9daa54f5b3b44fc1365","s":"9fefdb3d79f3c2bf"}
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