Retail
February 23, 2021
Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry
{"ct":"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","iv":"bb26c0a9e1bacaa136fdce362be601cf","s":"5374d394542b5d09"}
Share your thoughts. Click here