Retail
February 23, 2021
Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry
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","iv":"85a1e7a09462d9d118b512cfcab176df","s":"6cd8ec3c9b9275c1"}
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