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Jan. 17, 2026
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Retail

Why conscientious consumption will (eventually) drive sales in China

February 23, 2021

Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry

 

By Adina-Laura Achim

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  3. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  4. Ralph Lauren seats new board member
  5. Patrón takes over as official tequila sponsor of Grammy Awards
  6. Fendi launches Lunar New Year pop-up in Shanghai
  7. Rolex Testimonees grace brand-first docuseries
  8. Richemont reports strong holiday quarter, sales up 11pc
  9. Marriott’s Luxury Group signs on as partner of US SailGP Team
  10. Dior goes for gold with flashy J'adore campaign
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Patrón takes over as official tequila sponsor of Grammy Awards
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Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
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