Marketing
April 20, 2022
Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Image credit: Shutterstock
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3dubOz0M3sbFxXNvo6GDdTsI1zj21yBEPmUdkDwRT1P7Scm+DS5B99x7ZFLTVqD0EN\/hflOlJsEdIdyHJuio+xDZquYHbVEXyh5OQWm7QnN8GBvGde9vR2RIgF8lzrc14dvnouOHmsVyXOJUau6gDbI+eNkmDX4nDGamRVnMGo+99WeST+xj3BwypIBi6LzOSWxTKBEgLgOTjVff7VWHmqPJNGw\/fXnLmzNpo4fbIDvgDriDM70FyrhMfvUhB1gsxzPznyQIEzJ9bMrwiU2VC0A0ZVGsrwmo3SM9dp13kPZYYd+59zUA8gJAP1o\/\/81jy4MRQRLURZOOowDSLGpQFjJT+aQyd+XOODrFF1Jo6davS\/LlDHTw9NYyuwveW4KS\/HA0ph6n30yHrW7MsYr61xipgS7NlcZzMao6BrdiA50jUM8IQDhYsCJv86aUB0rZZQLFe0YgI4q9moaR20ebeTJ62KRL7UHy9aINNEWWe668tk\/\/Px5JUkK7QsHizjYb7KV9lkUuGuWNOmao5uuZOBD6fKFuTGnBhgRpY0elfPH1lIqOqxxBLTE8B7iO4zD3r0kbC6cQsAad\/xSLUZcoo3zHi640P+m5O6ewOe8ukr7v8XYNCLN7eoiijiUwB+4\/NtWRf6C+EcgpNKWiWHUcRral8xm+lq3idhVEBVPnA2DmLFvYVUAxGaGIWYT30q+zrWPMw7hjbrgUQpFnOlDatNyAomVq1CHJDElRyLxzbEqxTHNETh2s4VKlxmg7u9R86yExRvFf9ez5JBDbWnFLXQxG1ocASxf\/n5R0dJNMInxMQlbdD\/vf12AXumbfCjoHNOUaXbC8yA1f+GXDV2TwiMaMNFKBIG1QL5CZDZcL65bPHPYKGlr3hfOr5NnIvmh7qVVifI2rfxqnd92aQdUYPWOtp09\/zIXzvuVJYnO3d\/1avmwjlKGUWsj1olWiGTJg1uJrIC0MDpO\/u0m496Tr9jcTIXQLsuqa+SrOS41IdlpUyvPLxBa2IEUwZ9aseLT+yzCJ158KBfbryxVFIZMIoCO6iONEAgztDia7Exf2P+tgmtd5KMx35+d8eTztwN\/1Cpg093IZtYcOGLvENjB5jXfO4SmIZ9kGrf7dEWmbDb\/of9N3sunu0rX+pCobBPECLt5rAcD7gyN0WMM\/OA9FDsm27zlOvFm3RK6VWB6HzBwlfCqvJ9yzsu6xP27Afy6a556DGcpzuz6YlYhV5qCN6j0a5zDy4WmVVJbnNO\/rDH2VTkeKXfCzlQ1ZiTeUX1LVmHu\/faQs5Rtok0lTD7ioX7XOig1fbnDlEHzXOIqqvJAAgp1vahzQHdV5ByIwoBRgyuU0h+RevCwZY6HwJ6\/Dba6LP1xsr4owYU8kpT3digsPgI532oGjvRwdq+a4xJfcRa4QG7b0WSO6HcASJ9E49BCvWXH9AqovSyB1VYIiNPN2npNAlMvGJTHWHtiwK0tYMHBo8RhxcQUSMwColpHL1YfTN8SWu23JsuID4K\/qI\/1FSB8gxI3t29eZ+WtFpHok92yKRzi8vqIKpfXNRmWY38eTlLAu8impH8Lw862QBgwrDj03Rh2D7F4Nre1BV33N0srV9NYCj77i\/6cXCFjj6GcmG6E0aXMfkLWCMDFdBSrRuYgmMGMRz1X78WzZU565dHJkmotpgd6igeCmUOhrMAnOKB1X8W0f7MRM6MslI0MhAoJ9gi\/MarqWrm12Cywp07nmGU1YIOuWE95h+W7hCN6vuGyuMq5gfgRzZCxVzVIWRCWzUJVdJkl8QiMLSP6jK2EBUWNoTWRatL8xkSy+jBgKcPYgC4CFxHOO6GvZcyylYuDgJCs7SkxG66emLOKtG7yjZlSX57V+szzmbrk7mn44YzBWq+whRJzA3vTVFYhvhEGmS4jYsoNK543imf+YsFNlIv6T7uEsjiD\/6tYWxY5muSae\/reU+ZE7SomrrnjpOxnPpafZyMd5mMZoZOcj3lGpHEfV7UEWfqXlKmQ6BjI4JeA3SyEP3spEguhyT1+nTRtAAesBx+QtooiKMS46hNraGZpSeXkNutbfgAu3SIeTzqPPNLc5Epbh73LTDDlZaltd0Z7uXiPw2BRHkmr+9NU8E\/5HQdoYX6+kEVsr0pYKfzlCV3Lyo1VcP+mXclz8a+9Dfs6F04BHbohtfK4HSRz6aNfKhOrb\/JHHmp6u5NCj3x0uZPoarm+2P86h6CHk6OBPptVyBTBdO4elG3vnuBY\/X37lx\/cmhZoNJmEjhPC1gfM7MpfZ3qmE3dzk2EwH\/Q9dJkqQwwCr2Uk8MpMh\/saYsICya5QwMngZAwUjgZHdGS7+YcP9RM5VOD96XNGsyjYPVoqRGlFNj2w4HM5pcNyalvsY21HMl8zi20PVyoPBEAHb6UfLXQI6WX8A6aCBvBaAE0ZiaMGAIHDYjaSAE6vyBTBaHdjMioiySk\/33fUird9\/0fWOAHxUDQZAeuHDD8ZQkdcEeOXkiuBQZkKctPfOdyR6R8lRoz62r+thh4mCNHAm8FOuxmFqVwwEUI4pSoj1c1Vja\/CnOXMJtD4UwS9X2RiGUNIWMGbzSAeiOFAeJumkppMq1wtTrbDfFUEbLk9oFMjDcJdqXtSRBbL+99d3Nskl2g\/KayoxOn8ucxEkmG2d35+f\/C+A4mnP+38NdgTc1JzC9q7vNuboXsNEyvCHfd\/ra7Je1e6Q2K9q\/2fOni+VnItST66j9w1lz\/dJw4+tpHFi8bORal\/c1Vudsv3m9YFc+8tUjb18gnEDwnkfpc2Rf44m5EtZA3vYUaLx2H93WyYyI3A\/vdN+n+2x9qE5QPEACy+XW83bCQhhKkDf2CxPH0T3SYitLNxuIHg9CXwbeW5ifKFfPUZGj4HF1EICa+FQzXZrsHPhSeWtEu\/pen8zKz9uq8\/d+Culwd9R8xStIsLZLZcG\/wjP\/nKxw1aVBQhMJ11SlE4nojCyn1kL\/ovn0Fe0+pkUrMgCQJLwTNZPTwObLxsriI39F2+L7Nv53QEYlCwI6IRls98ijBI2M2Pf\/gd9tPOREWAxhhIIFX19vEP1a8gG8QC84A5LrLtRR1A+OCOJUansuKm7txbLB45hUJLuJ6tAwWXGMYQfUZXBEFLDUxJqkjl94dYOTOIG7GXvrl25BrPy3bJZlxMDIOte7Eqbjy\/g\/LrXdOc0s2ywXy51QXu3jzzn7nFJKJ3GUEJsNHc+\/dgrkrw1yG5ZLwZzhM\/J1j+ch2hK5+zUNLSfz7OQd0GBHUb1H43JUgSvdqE8id95LbfhUDeqLLsyYCYw1tGM7A7UpJgCic6yHYlm3+dD6soX1h9prlSRIBK8NyZ7beSbbrz+TSoGYenB4EJxvh00QC64p0StyH9h3AU30Oep6JUTmNVajiyVUmUL+y1wNMY+g8iWpp\/Rsj3XZoOpVp9iLpLKsHfz6ciBcyn+dCMnbXmrJquabsbkUhoOARoIFI6Flvd5+tHJDKSQc4Bw3XJKJHL9GnF8BK83x9nCmDZDd\/slVpNErn\/TKOKc16f7U4DexDnaDWUojCfyOUWwmhQtiGsAgrhxl8IIejQ4mc0uRyoR8GRp9Udg4kToj6beKiLCKXBcBbuXGmW5mSIDcClWgwjoQVnPLRTmQRkxQUdkCbJEysvJZ8p9B3TO0NSjvJmEUFU2pAKXuXOwzi6GzjnTICKMbhL2i9HMrlTVOW4iNdsZZNBz3eq6zV5\/2dUfh2MU7VKe8a9xbrAH+UwRk8zaC\/YCMUYAgcq6MRAq\/yynz6QlE\/5Bj\/H+CkExmhzEivVeugmuzMQjoQhCeo6kZnequPdX4RzU4eFETEpLGmTtkwjbQtqDvjP1ecNA2aQ3fNjTEL2FrcHb+lfFYjnZxdKB+GFQtcDACLroV2GmM6g9E4vQIneTMn3urmGyyzjL7KiC5mRW1hSP4Bqlz\/59Fii\/CMTRBWQogr5uehe6ZJsVamtGMGuix5EA+qWPpe4OEA4v5DjWPWlvTL+\/UILGoTOtOsGwc7QE+XFE+Y0DXrLuiLooY9Tg6Vt3Svok8UQX1\/oeSA1XznZX3s3cg3q5NUBSJh5RUtBomH5Gsgj7GWDYoXsv3i0FXI7ShJWKISQuew7BiRkIB00cE1MTceVVRfMwYeO\/lPA4XhZQPMsBCwd0+mXWmXqVm\/hLsn6uJK\/n5e9YENF0y3FD1ZPsLuytkpuDKgzQUeHgbHu8sGtPnmD6Tkw2EfUHpZf5NRCBhKBC8Dc7t28uER\/3rPoGbS3m1JXXgmLXgJsWkQQ+IFCY6J\/PaJKgQ9pvCSvInpYnXXr2b0m02UiaIo+i9r2+UiXEncRkLdQ\/g2A05PtXmVXFLZ1eKlbMO0OsyP2k4oLP8ddQF\/AxuhI7zLkWCaXuEyCBQPVeCGQGYjAskRYfMFrLX+kbJdkFRtwEQ89ql1t7Ty6gYpzlG5uDrl8BDyI7c8JPYUSgtTr7MwGlrle7lyTdVUkCNpbr6+T6BWtUBCAAxVbjDPVmq4XR7pFgb4r4n3UrJekpI2sgWTIDmijS2jQXrmg1k7Hg1a0uclkWyqiqHeosptd8KgnnLQBxybm\/OJnGtYbnFJaPdo6DhK9A9CiAr1cyW5MvRLoYkAPu1DfJnBiaCdiARPJT6uVpwy2h9grL4\/sPDm7au7V3cdhVVgg+XaygzYD\/UeePZ39Hbtf8mxWZIRO7J8dMkqF6nKoj1m5LVysT25ZpxQNfsjPPKtHG5D54d6gX4+XwxOmQZfWBAC54dYbIN2O4ri7dnGRqgsNqhM52yyO0\/cKA83QlhrmgEeb4hXeoqMXiJOfy4TEihRpdyUN7\/\/TjbDzBGJtZVco8xEWPxvZc6qHHMMY4AbuXwvTHLkfEaRRSHYIPXD5gGu0Sa6ttQMS+aV8W9UH5XYnc5lZ4mYIPnriujul29BaWB5qH6aQVf+hU9phsTgtJ0FnKFmoJtEEhR6fXr5pwcf59NqRMQRQcu2a2Nh0uQGEhgmK+2QUwqZXpiTkgA5Y1fXxtvM0\/sJZndxWQKVs46xiiGCcrfTKsCI8wnnVbaz3s10j6tl14bg0axjTAcHUUAXVGOziQos0n+qUlWFa3RtjSgBOD7zSUWSByXohlmQTAapVUZsDPqj346BRul+JTrADBIcTzXTCHb\/yvGDd9C5iCkGUPgMhCjYRsAsumfYqEs0J57QBSKsywzF5KpE\/rx8q9l13InPEPvr","iv":"39f3737c105701f6be2f627cc690a8f1","s":"d5b06fb2980a89cd"}
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