Marketing
April 20, 2022
Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Image credit: Shutterstock
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","iv":"22c906d3336051213eeb926e36f19171","s":"11dcf5d8c281e105"}
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