Marketing
April 20, 2022
Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Image credit: Shutterstock
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","iv":"0a6e0c27cbd2dfc8fdb55154081aa388","s":"b60b9364ba0dc4ef"}
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