Marketing
April 20, 2022
Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Image credit: Shutterstock
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","iv":"3855cc6baaed89239f75c230fdd8a646","s":"c5f1ab5b130b02f7"}
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