Marketing
April 20, 2022
Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Image credit: Shutterstock
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","iv":"16966fd1e97fe21d63888b743aae509b","s":"cacefdb3bf3283aa"}
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