Marketing
April 20, 2022
Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Image credit: Shutterstock
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","iv":"3afbc7a0100940eec3d1e9ddfa0af12d","s":"00afdac9a141f30d"}
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