Marketing
April 20, 2022
Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Image credit: Shutterstock
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","iv":"8dd4f138beb60590acb6490e0760b0b1","s":"c6055b73e101d596"}
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