Marketing
January 28, 2020
FOMO is not just a funny acronym - it is the most common consumer trait in Gen-Zers, one that luxury businesses must harness to stay relevant over the next decade. Image credit: Shutterstock
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","iv":"b21e98c61c3771b5adc979fd36591d8a","s":"ede05c06457180ca"}
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