When it comes to mobile marketing, SMS is a trusted old friend – it has been around longer than other mobile marketing techniques, has a broad reach and, for a well-executed campaign, the results can be impressive. So why do many marketers still overlook SMS?
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","iv":"9167bb8e0e04b02506f9dae1ac935a76","s":"381e83cc1fef3280"}