When it comes to mobile marketing, SMS is a trusted old friend – it has been around longer than other mobile marketing techniques, has a broad reach and, for a well-executed campaign, the results can be impressive. So why do many marketers still overlook SMS?
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","iv":"89dd0f0345cb28fbca3e74a49a326415","s":"73d19729e8d2b7a7"}