Marketing
November 7, 2022
When we see the events around Kayne West, it becomes clear that Gen Z is already the most influential customer group for any luxury brand. Image credit: Shutterstock
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","iv":"b4a5b1dd5aeb94ec91437b1feb46aa1d","s":"541dedd847a3c4bf"}
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