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Multichannel

Why luxury baby boomers still matter

April 12, 2011

 

By Elizabeth Zelesny

boomer-and-mobileLuxury brands and retailers are preparing for the future by targeting young, affluent consumers with their marketing initiatives. But when it comes to luxury spending via mobile and online, what about the baby boomers?

Although the times are changing, and many in the young, affluent Generation Y consumers are spending as much as the baby boomer generation, it is still important for luxury brands to target the older market. Luxury marketers must understand the unique desires and differences between both the under 40-year-olds and over, especially in the mobile space and online.

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  1. 2019 luxury spend expected to grow highest in UK
  2. How to make platform choices for ecommerce in China
  3. Day's wrap: Burberry, Audi, Peninsula, LG Signature and Americana Manhasset
  4. Audi shares nostalgic film ahead of Avant arrival
  5. Burberry takes cues from British culture, climate in fall campaign
  6. Aston Martin brings bespoke design to owners’ garages
  7. Service, entertainment – not technology – shaping retail’s future
  8. Burberry, Audi, Peninsula, LG Signature and Americana Manhasset - Live news
  9. Hong Kong, Barneys, Bollywood and Toll Brothers - News briefs
  10. Jaguar Land Rover testing immersive 3D displays for drivers, passengers
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