Luxury brands and retailers are preparing for the future by targeting young, affluent consumers with their marketing initiatives. But when it comes to luxury spending via mobile and online, what about the baby boomers?
Although the times are changing, and many in the young, affluent Generation Y consumers are spending as much as the baby boomer generation, it is still important for luxury brands to target the older market. Luxury marketers must understand the unique desires and differences between both the under 40-year-olds and over, especially in the mobile space and online.
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","iv":"b4baf87dbd5ce50e20538aaa0356da0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