Luxury brands and retailers are preparing for the future by targeting young, affluent consumers with their marketing initiatives. But when it comes to luxury spending via mobile and online, what about the baby boomers?
Although the times are changing, and many in the young, affluent Generation Y consumers are spending as much as the baby boomer generation, it is still important for luxury brands to target the older market. Luxury marketers must understand the unique desires and differences between both the under 40-year-olds and over, especially in the mobile space and online.
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","iv":"e56170646cae8b2ed0620da53f4d8d8a","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