Luxury brands and retailers are preparing for the future by targeting young, affluent consumers with their marketing initiatives. But when it comes to luxury spending via mobile and online, what about the baby boomers?
Although the times are changing, and many in the young, affluent Generation Y consumers are spending as much as the baby boomer generation, it is still important for luxury brands to target the older market. Luxury marketers must understand the unique desires and differences between both the under 40-year-olds and over, especially in the mobile space and online.
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","iv":"6d0fa8305663890411b4b0b36cfe6dac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