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Multichannel

Why luxury baby boomers still matter

April 12, 2011

 

By Elizabeth Zelesny

boomer-and-mobileLuxury brands and retailers are preparing for the future by targeting young, affluent consumers with their marketing initiatives. But when it comes to luxury spending via mobile and online, what about the baby boomers?

Although the times are changing, and many in the young, affluent Generation Y consumers are spending as much as the baby boomer generation, it is still important for luxury brands to target the older market. Luxury marketers must understand the unique desires and differences between both the under 40-year-olds and over, especially in the mobile space and online.

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  1. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  2. Luxury brands face crisis of meaning
  3. Day's wrap: Richemont, Michael Kors, Gucci, Lladró, Maisonette and Lancôme
  4. Current retail technology and consumer behavior not yet in sync: report
  5. Barneys personalizes experience via iBeacon placement
  6. Department stores fight to remain relevant with omnichannel efforts: report
  7. Chinese travelers want personalized service, embracing experiential: report
  8. Dior goes for gold with flashy J'adore campaign
  9. Luxury brands lower prices as China tries to stimulate economy
  10. Sponsored influencer posts see greater engagement than organic content
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