Luxury brands and retailers are preparing for the future by targeting young, affluent consumers with their marketing initiatives. But when it comes to luxury spending via mobile and online, what about the baby boomers?
Although the times are changing, and many in the young, affluent Generation Y consumers are spending as much as the baby boomer generation, it is still important for luxury brands to target the older market. Luxury marketers must understand the unique desires and differences between both the under 40-year-olds and over, especially in the mobile space and online.
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HkqWWmQhshvzKM+ipgQX51DSh36i\/W9JO6SEpwaFCp\/5GAIcM0YM3\/Fig+Zfp62KZ9Wx0RFa1e7IhaLoWGIx7JQEJzPhIaBJXSenbrvJsV0pca+I9CjsOgkLZzW6pzi8GjbWSio9nbPqw7evAdgmjfKBGdjUn9mYLQ9WdeQRXlmOtjCxgONWbARs1ByCHPhXJrILI2k9gkV0WANv28iEim5QOS\/+hnCgru41qfZ1GJLahldGp4qlW0twK7Z+TN5jRJ434p8fYo2c\/sU3GySHKQecWtkoUIJW592rDPsI2iN+d9hFgvMo2i84HRbpD6nfu4ZtZzsvBJKfHd+FNWvDzAC2KsAGaeF2NF3byWzU25wtYJaJs\/NaoR9dGj6wK7ELhtvFUsKKkRdQWj1EAO+Q35tfWEvr7EA2uadZkr7BtOIu6gJBSIp7ICgeG21ZRQh1iO\/S3ZssA09kHxfBhw5jdlRWGH5uxqcJ4wQdX3sIc\/xFBvwRURJ3UrX6wqlSOceJcfkLkSCuGGCpA3sdWm3EFjyEB522j1I0piU5OiIbBMQLvO2HLbaqCg19LrsAzEFro\/8NDmoAMV4GBfQ3Dns8PdQa7RGk+\/P3mFrPeyo1Bb16t591L2fDEfld3aqDl3eIz0QnoT+DBwqHZTj0cIUbH60VFnlb2CLmkl5YTYMqpD\/lN39+70mf7K\/qjMdXUJU9OBH11zUAEq543EIVe8WAGzqxtFzj4FUEekafCX+XuDHtWneR5DNWB0bB9NaRd7xrlDO0xJZY\/mVEiHFkJR7FdoaQ7MqY5BKBZ8Ciw1JyzPRZlz5n\/tLy8JFsalrPzon8wZ7hom2H29wBbotNkOR1x8EUeWxWNV1jXzLRUPfGoQDfUIbjEC5xs9V3LQANxOEldQWNJOEHA15KzT28OGtWpGdtYHBBUHp6BOF10Zf0SGa2rF5+d4+yoLqQuQ7uWy8V+72jsGvhxxVLZMQT3giu2sulon3784wzKauOKVzgkQoCvFC9p8kylFCHAlnDh51gMt4HfMqPcCwa3gx8r28MoNdaWUN09Q43HZaE1B\/fMWyOegCQ3FkECqcnUUCAwas0uh+6VcbeKqmPYJu7zQsY6nvuvwqQPgHAwwRX8QNNT7xSa2vPPIx\/JYXnyFB\/e6y+IBCa2D0GsDFGSn8zG7Tk3sPR6oQosTNZd1hrwSIWit9MLJH\/V0oEvDjNHhOd3qqhDWbSI8fV2j25j4hri6aubUnBy5mIp\/0oiOQRclwOcTJaDCPA3602avCZbELr+pPLDUsBd03fD7X4wqtgs4vW1n\/NwLsA9ozxmFRqlt6SfqHNKyTM+mv8FGCN719TKaiBf8nX5CCz\/pSdWewktWbkNavjr1TS63gecPo7tTVzRmQE+M9txGB3\/q4OqXHHk1RmUEWpUlhJnoKJo7H2S8njLfPSEPmU\/QaxrYViVBbQwn4JR4ZH0EKnsyrHlGbR526ssyXOYToTVhaSrV45jSXWLdpCP+QlA98HMNsN\/yeNONjTYfNiQHxHg1srFL4K7h+fHT3vhtTfSWaG1OSjnFi4N6K2NJ6Bql97BJXpXa3k\/Xs69VYcFqM9HaSLsZCVr5+5keabNXlOXgEYY3RsiFHfNnDpZ9dNuvYuBsg3TPUKwue36aj0+FKEWLnIn1YroAE6blLPTvPoYqiJHU\/7E0FwPJbu3VgSnE2XeL\/DgsxJe23+JJnl+NKyv7TgvtrD5ZwMTtms5V38R+QGFjSgshngPo8g1TQE\/\/l4crzIaNGxiVRn5sQh7gv4CKu2IeSy1lNUskxd81H+5Td44\/xJPTwH8xuMl6Bdp6rfZIfLIKno8k7Ejd63wmgPusJO4mJv9B1ed8tiGtX\/u\/JnJphg9EmaEB82Gz9br3S6m2vWsJl5zgERA9rOjsVRuOLD3+lYXLNZMjrfB+puCiDDcIbTA7e9I8tdGUa3F4lF8Nn5jvoa3ptnQQ\/gis3A7Zb+6tZxM6GWkX80VUwJ3cdH6+a\/I7nhd3SLui+vpiZJOzCDDHzjJZTgWr3CHE8H3jZB3IHRMfPTx\/8nS42+oui6DxZqUtSg6I29rYeFSZqEtt064l9OAjua+OYQBppi7GLXd2TLyVkmArEf54sunPaqTH+PVC2dkRIu9tJnNCBVNpcmyEZaHCEP4+Zobz+SQq3jULXjZ6qxiMbh4cfxR\/EoycpHvaq0AGAniGRq2ONDhCo253qe36XaHj1fm4SeJ40lDUYcdafLqukoqqRWKvgnrHe2bMybXEqaFeJxceHkAhtUpDPX7yE1spW6LGjp8TiRSLqJ1mHVqfCPIvapeyKl6sxQJCPeJLNVa9K7mPvHX1jnMIuRkUcedlz8qIAMXjGOYqXyZk2LaMTFGFcfFrxm7qpWXMIt+OlTt+FeT68LuCBe70c7JAoholSGtWtMVpg2iKIcvpM2jNsYJNFsnQtnzcu9OCs1ZGG95PBlRos\/1TcfFhkCfPjtqqa7Qj9P72V+xzHwHqkUbKenOY+2rYT6d5XoHv0GS\/bnjuvnbXRBoYYiyTfgpCLMv8oXXUTQnag+tw3+0slZ8ypHPB4vJCI3HoAekb2V36I5A5QXcLn9Y1WxY7iJe9Cce+gLxtXaNEsyH0TEES9nFvVHwqSkVOu4Rq+8HQLviknGkmhnSicLFWJoDRaWdZyW7yYazzhBiHvC123IqzFqK2vXj6YwmO5L7vj2poFzWMi1FxhvFZaoaDmZ9myFY\/HLAYU2E5WTXpyO9oaexJ3dbhMjqhG74XLiCnnuPGFsklDqfe+y3\/g1uwYUbwDKx74\/u25Zp25ImXbM5rKj6VjPjZpFJqMp\/mECNtll0M0MDOaJSi+kTY5W8VlY7JolvXUNnyZR5bWZyd0bK07O4DLnzdV6fLIAZKBBQFk1+vTJetjpWqaIr1cFMPZAsKLBYXH\/cHzczVUIGBVqsu620xUZF\/qERNq8U9\/i1l2rgiwuUSMurVYgZHHydEt4vMhT51dV7CYoqFX4nYL9NGrj+zXh6+m8FvFO5Te0Yxb0YtBPFZ81yjE+WVEJvJrM2Jeco+O46HETdfVGrFe9JG7vHkPoM0RnRRbEZ0AX1WC7986BsksMeARuXcUAWR74xEI2HpCvfOqBs8II3H3GlIQF10Tg2AKeoapDp6LiqcBG6yMX4E0oDMk8ie5YyxVvO22iQKt3yaikt\/Zd7H4K0\/X9mS6w\/Jtfycv\/YKlmhMX\/7sExyZ8ocWToCeNVIeOk\/SMjN+peBqAUzBKC5KfrOV9MJW\/WWhLIvrcvdK0Yb4TxjQnAr9vgSdE6ZnxD41CjXbR7sCUsX8+mnRS8SOXEBYSLYoEdwEPLDTBdZq7KAaGWYzWOJfcAfhBMF5wg0DXrw0jX0bPY95jLECP8hOaYM8IEET2aeJehxlvimjcC8X1cG3vkyL4xybBva8T5JK2Z06\/Pz0HqoIwd8rvQ0iR9fNLIrdsVMHylPROs\/frOrJ\/J68qNswINZ9Iy4IN+BA\/uh9jgrbKmQruvZIOuZh5X54d22YsK\/A0OdFtIis7tagyjzn45WQHIpzkG9k27moOEY0Xq6WuG0p6bCNQwfq04dKYZpDRHgbhiwCcpUz5w2\/iJBXbrWnDti+f01RDa4dFIL2+BFj7sPqW6sRTu4MnyFFzmMH9b5T23F679tEt8DRjfC3eFEKc7noUj1BcUiMRKX+gBfvG6\/CVUCozMyFR5iyrUGbyd8ba35wss0e\/mBbyB9W7DYJVhOu+esIfhyOQ6zOmYPGLUuGAAWqO+STfmb3iHmHQEubTTqikqlXLOan2VKdMdFgai+kobJr5az8ImND4xpT0XQqhw2tRlAj48aBsTnFsVljbs\/\/D2g+6ujwNbSbe+xShsONgVmQghtwRMGLCc6pXT1IgWlDvyeQgGpuXSfgxiUKqbRedaLb8Ifhuvq3o84Xv\/+v3LpvqiLGF0RgZ1jiHheER\/vOkudleaQDjCLpVEtpqxVTLYJ80P4Fz1Src3T52y+Elq\/oZIG\/Nu3UMKlSSvj1HRwWfrmvg3HmIFS58CgReHvKkq6y967QeaNm01sYIHIhchquJUPueYqGKXu3g0lrd6ijsFWY5b\/HYRIlTXPSwRUdK4+1MumQWDnsPx+PSY9jEIbfx+faNdT0+0Zgq7zmRH+qvVF5nC0itb8wzhRwierzqibeE9ZUIy7czHGkV9b6MguLqMa4wq2itHay8rdm2N3F6w0ETBsXx6\/GtUeTHWuV1QN7+fjwwvjTB5diWl3Fxzd53hDsEkDcazvwB3XHZv4UBsgDzY+g6TlDyKovssyTXsc8r2u3JWXGty9q9nlwmAZXp5\/pfsDq0j1XiTmYoDxuuaqJpV2l9N2irqRKTe\/nVsDUBqBXXVn8i9a3hDvjP9GC6A8Jx\/+vyTgDGrqsW+g1Dx+2cD3wmGQGvmCZJmOPu3snK2LGXkFoxrVFMU19ecw\/QI2enso8IW2oAbPlqq+OnpjXkWq9wfObT0r0lG4ftq74b5KqE4iud7NCebP1HnCpjcoMIQest6uUy2ptCs6BMCgYwkq1mzEdQdLjfG3CBILnStd5uk3Re\/1f1LqGPYtEM42g455oDzMJTwQ8NemoCxH3BOe3rLVBP8E66pe2QGVpmXw9nFvwKeX5cR15+dZL3PBgqdE7YUjYtjJ9ovwnF3chebfhlMp3iyIw8N3zKr9\/h7kTjmKEbmBOFgGon2kkW7MI8SlbFmngXsZv7NZcD\/GYDAWf9HmT78LO9Py0v2e+BWBR+E0SHW8OYX\/a6\/teyOJFdO6xhL4\/98JhNmjZIiKTFEuslgNQa1wBGsAxHHouDo1CAG9UkAAPtdY0uDxqBu\/\/chJ5Gh6FBDwbEADsi50\/+sbD0DUl8ZATPqBp\/Z1sQTbela","iv":"de8a6ee35365df92da5089fe5efef8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