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Multichannel

Why luxury baby boomers still matter

April 12, 2011

 

By Elizabeth Zelesny

boomer-and-mobileLuxury brands and retailers are preparing for the future by targeting young, affluent consumers with their marketing initiatives. But when it comes to luxury spending via mobile and online, what about the baby boomers?

Although the times are changing, and many in the young, affluent Generation Y consumers are spending as much as the baby boomer generation, it is still important for luxury brands to target the older market. Luxury marketers must understand the unique desires and differences between both the under 40-year-olds and over, especially in the mobile space and online.

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  1. Louis Vuitton teams with FIFA World Cup for football fashion
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  4. Top 5 brand moments from last week
  5. Afrocentrism opens up diverse, colorful, inclusive language of luxury
  6. 10 questions for Rosewood Hotel Group's Thuy Tranthi Rieder
  7. Gucci takes digital approach to DIY design
  8. Most retailers understand China's importance, but few feel confident navigating it
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  10. Jewelry-sharing startup Flont inspires confidence from both consumers and investors
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