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Multichannel

Why luxury baby boomers still matter

April 12, 2011

 

By Elizabeth Zelesny

boomer-and-mobileLuxury brands and retailers are preparing for the future by targeting young, affluent consumers with their marketing initiatives. But when it comes to luxury spending via mobile and online, what about the baby boomers?

Although the times are changing, and many in the young, affluent Generation Y consumers are spending as much as the baby boomer generation, it is still important for luxury brands to target the older market. Luxury marketers must understand the unique desires and differences between both the under 40-year-olds and over, especially in the mobile space and online.

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  1. Asian millionaires looking to spend on travel, hard luxury goods
  2. High-end watchmakers leaving untapped omnichannel opportunities
  3. Day's wrap: Protravel International, Versace, Rosewood, Financial Times, Gucci and JennAir
  4. What brands, advertisers and influencers can learn from #FyreFestival
  5. Rocco Forte Hotels translates European DNA to more corners of the globe
  6. 2019 luxury spend expected to grow highest in UK
  7. Research online, purchase offline trend is defining luxury sales: report
  8. Versace exhibits latest home furnishings line in immersive launch
  9. Register now: Women in Luxury conference New York May 9
  10. Cadillac brings live showroom experience to digital devices
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