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March 4, 2026
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Marketing

Why luxury brands are desperate for digital desire

October 13, 2020

A luxury brand must create desire through their brand story, products, and artistry. But if a brand cannot inspire digitally, customers won't consider it. Image credit: Prada, Shutterstock A luxury brand must create desire through their brand story, products, and artistry. But if a brand cannot inspire digitally, customers won't consider it. Image credit: Prada, Shutterstock

 

By Daniel Langer

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  1. Vestiaire Collective study links self-doubt to new purchases
  2. Mercedes-Benz highlights 140 years of automotive progress
  3. Christian Louboutin delivers striking summer 2026 campaign
  4. Rolex Awards welcomes 50th laureate class
  5. SCAD lands $10M jewelry program endowment
  6. Gucci hits the slopes with ‘Altitude’
  7. Wolford seats new CEO, chairman
  8. Annual revenues rise 15pc at The RealReal
  9. Burberry makes fashion show livestream interactive with commerce
  10. Chivas Regal, Pininfarina flaunt craftsmanship via design partnership
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