Marketing
October 13, 2020
A luxury brand must create desire through their brand story, products, and artistry. But if a brand cannot inspire digitally, customers won't consider it. Image credit: Prada, Shutterstock
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","iv":"c239c1d582815f5c55dd32be3bbbf7b3","s":"6f515e126f002466"}
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