Marketing
October 13, 2020
A luxury brand must create desire through their brand story, products, and artistry. But if a brand cannot inspire digitally, customers won't consider it. Image credit: Prada, Shutterstock
{"ct":"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","iv":"36b7028165375139b04fb6ac28928654","s":"86f4acc090e79c64"}
Share your thoughts. Click here