Marketing
January 4, 2023
How can luxury brands like Audi create a more genuine connection with consumers in 2023? Image credit: Shutterstock
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yon40pU93J9M84HsHn88pF+epqQWTz\/Fu3Nu41F6g+KTypB3cDW9XKgiGMm+7wbrsZpCYU1cin6vsRCKdaG74q2IjsqcdIKKACr36oMF0dNtRWhEsfmeSBdctD2cJi+jNqA0wbo568oPFL+y6pUB9voK\/mdBXfp\/HRWDw\/VM0pPfhlSEEQuKz+il5bi7ZnYQHYPUkqLeafi05rhuJhyZ5huU8O80ygfEPzUVgMsVPtC+Dmt0eEu2tQfc6Mq4Az4mgKA0wgN6BVS4uc9\/DKPj0+izOQrsHuBbOJgMO251UJEJYtCLXaDxxJtkwaxnRm\/9TMcXrvbnj6nWQ1m1x4VZPkaX1xPqX5eGItJxizkplhwvwcAaFHaOqJ2x1g7YNLguGCvuQRVcY4oV4PzIcuYCN4hfaUsa5YKy8wiWeIRR4Z108PIQkfSV7bK9SgucedudPa7R+jx\/U52+vil5rD6nlKskAPh\/qH9BMc88DAicK0H0hdD\/TYBfYhm40+SOzu6m+rhDM8RQ0KSUS4zNe4zLD8L\/DUj40ZfU0LipZ54SJRSzq4iuDUphW4E\/JBQMqBlK32KLLu5a9aM49xRyBlHpEvfPcuW+x+Xzw81+fdnipqI\/PS5C4RnAaJYqgswYi5bosTfIQs8lue6S35wtEtoQXRArEakisnQ7\/G2k2C\/RVxJwtBcsnHVV3qejppeKB9hZ1+7zfEJ5acNvCQQ\/uceCmfJachHy5WEcsj\/zx2FfP27E2\/ByMMhlEKUWmTf5k7pZdloUWs09zcH8ikX0KLPoPvTrquSeTaCJi8QuDqKnlwShS91xm+uW9lMzSuL8X73BSEGOEyPGjE1cGpFJrvQYsimRkTlHV71j2PmpzDdCX2gF0PehfDVOl33HKESbUUN3\/EYXsqQIb6ka4mVB+0ZWbXX3oclVF7ayvf0QgKuaMAmB2WJyHzIfLcaQ5WXaDlqBZ0wHfKoOohiuzFldcO2BE2XQNF+0KtsvWQFENUwu9VS6ygzSKzBZR2JFCLRJwrQewMX2T4sazhTDq4t6kYTgw09ecDkFbMPW1InSUR9GGmksDNAUHGgdzV4P\/pey9Yo11u6V5pLVo2F2M5EJQuyOv7I0CPHIdw2SIlEKtoK3vXxK3pGXCy0shGbQ0mSzSF9\/XyI2fzDTDP+MoOtVTAZA3L68DRi7zhBj9xkXdlcbIhpI3mQBvf\/\/fhNoDAeP0TIeSrV1fH7pN0yPb7dCAPCMP1+pjboxlZ1ROsIKXmbATLzA2Whl1eJ\/BtlSZ3goSmRX9aIarG8vJupo9lJa\/3Xlz2cXEeu+vKHyz1nrH8hQl\/2W\/rpF2evr3TGx\/BDheJO84ywk59aKMryqIZNDcdZBqzjnplg9elAEb991BHqPHaCwiI97LvV0t5v9nJZOn2AzKVa2Ld7ezUZp3rebdj7C1p22r4g2Bezkpsghq\/PnYCH32ufnjvgIN\/NTk4uXp7onIo9yMLbRR7uKZyFNc57jBr8OBjZ2HRd8bMT9QAD\/KPF+YKfBkYb72ztQyQP4xbrkDCeNAwMxw8eupVmOAY1KW4doAuL+bGp+98lxwoJkMWRiOXihRFgAB0NCIGDKPRav3LsXcWyWzKSWyIgQMlIJ8Tpdv5mVc6S2QWzPffwjPIeic6SuZz4ilz8Qo6F8tKx0kBY1HTr\/b2LQ8kQoUkEzavf5qjMYLTiEYDevt7rkg+YrqREPx3jWBQLed7GNIN4FPHHVYsN2SJKFQAteXSePDeMwtMUToWp1KY9A34\/pscNyT60d5QV\/8iCxnMAUIG1TM7NY6sh9aXbtkk4vRwJW\/dkE3Afb7V8xSOhFtF2chQ8ywsUC\/x67kuoqeR9\/M482YjJMR+6H1Hh+OrGSlvJ2Gr41ZCNannJOZOc3hREbn6LEIcgvYsLi7QYG9UXWBxTyCsbPSU\/e\/eRIaGa1\/TGra3A08Hv2L2jTEbXw9\/aOhU+X1ImeqVhocoe2P7PhWeVvQEncEP4WNP7BoLHCw2N3O7yUBpQkpvn+MPwsVq69GMfgn0zkHfm3C5HmphrlSLKVtZQW4x5tHfHMkoiQKB+pmL9K2QbokMrp69nim6rxN09e7NNm3DQeV8deq\/\/ZXH3fzSyrY9MBgqV7VpH+wurKiE\/6jSTlufyqVWt3bxGn42g\/K2KBHRZAm0uoEtpUKpycsNa30qwjI1Okdpg2rp8FGK7FXhyITaQThgv3dy\/EzZ9sLZWjZZU9a7LKulJ+wIENIlIsjfV95Ukh3nfcLDYlFAfXqA43FPTACMgAOv00Q8vsgLaAFAK+px9E4MtRYe0YTVd1R+D27GEl9xczYi8ntfj1iqiYBbiXmRaYsxDqm3fcQr7TeDYHfpMx9fuOyTJ4Y1AWvQloPXNnx0RRHcVWVVzxHZQynMtk9szU1PrHwiy0CoDzt9nwk6fQlz9NSbRVjI2rYlH5rsOieWJ7ND\/i60\/f7nI59Hi5eb+AyZtam8gTEknFmjb8rETwQJXWjusnGetyMEGvSh43Kh+hT5yYw0k5kl28CWo0LIOF5Oq+byTuyQMOOTVdxYhAtcj8WBIitBpFTc8b8uMG+u+4NnBaJr2Xd++14rEZQT3l7XHMg07xEKT6VFDtmGAPUED7dTlJcTuNgUdYI3w2BU3YMGclpiC3C9af3F8+Lr46KDF96KbLzGKd8JBRKSPMXWXQm5cqkRGN\/sEu1txnqtJ1qfjmN5BRJuexARDgRT8Rxg2jsTqUpMElbFUSWvFjQWoTwylBPhZEPhqSvhjUKfu66Kab3hfbqAp2jgPV0U5Lq7ymbP9AWSqKkzxM+h4NieylocfZtKmMkFoD55fP2e5OGB7pihI8qV70IbCF3xDKldMPU3+vCjJwX98uRkZbRyZA+QMkJI\/h050brOyiY7Cs1gYFU+qmmI7SjbFf1nbSy+cIvGxg1XQtwkjPFnXfVpvdMeqcZmoc5gdbtlGXEst49ROZDNsnkEIMsGUj5KhqmuG04xGHN7shZjcRXYhbiQkYAtGw0Ks3j7ZdFE4wKdKf6+vD6FjuWhw21DfPyBRiVTAxbbEUTn00INFkeNu96NRXyDMMf9xiZEhyg1knPWr+oesz9qrF2RtEWcQGwDhBoh7dkL52BvjxK\/Y9kG5HGvYI6gD2mcil7BZaR1KsfFXaj5qcNh47C8UEtqPMryUVP4mLAV7dchVSqQYcwUAgK77oi4Sh+TJ77XFIx3VRB\/Vb9WAeJoDnwo2UYbL8jZCMwF0C3qx\/uJ\/L1vrDsZbLND2zlQHlcAnLsxINvAOUw42JOD3wC2Y+jf2nM\/WSZuuxuo\/Hg3o3uiGxA8ETssleIdrBIDOaWCPiD69olXNq6pvqtnBJPw+SDE9GWEqP0S4rjBQsZzZRvevLQeDiwwM7zp12FSXMgUU18kqV9LRw8dIARP1bJKYPzXNLsVAbJNq9e4fDEzJYPYbx2z1fhhfFAaL5orSva\/+HyNRVb\/5U6wEoXonUpoegiXUivq3GQG28QAO2ihTN\/9MacY8W3t+ZMl2em\/xqdfRmAj0aghqhSDu\/BhhnKjBH59hfaIm90P2gp\/\/B8359Ba3FIm9sXrRn+YQpXPJ9BSVZHoWpJMk56WmQmhMa8HMoC09g9k+Y0M1bTaC1wh+jC5HZgLCYblG1mA565+NIN\/L1fKzo1cuW8YIBlYBmnEZhcgnzFeJr1xVOPjSwTCR+cbDigTGgbvkwK7gvIE+664itRb7LUyt4qIsHZrNY4T+DZ3dlysnxVSBZXkhxsGpdy2+a5UPXPrAtTjX9VW5tsZV28C7ufG7RmdIx+9ww0yy3gq\/WpO086\/kFW7t1NkgnIVerMTmRmCBiHFM8HIVlKqOsMt0EQlJvCsi2Kaqrqfz+bQF7HLwcx7ZBdOLJ8alsvjP3MR4OrlGh1+z3c8+UTpBqziIiMK6qfS9yXHLHT+eX\/2lOxtrdJGglMUNVatqRUqsbsFXSTDt6wvJJnrnEJuJeXyl3NQ93YUxPpPganKge6Q6CxodKZmFu7n\/g6UvWnke+gYhXJj6J3V62bHg+GSaLHbkhA3R375zan\/ZFDXaLbr8DkDUOyaA9b8izGPldY2maEUpUzY4ZfIu4USPQ7zBEHrsKhAX4H+l\/PlkFCbsJOEAaa5NEZCjYuA1WVbrtmdF7JQgxhSO1kSizPxirhc65fXeLg8G++PLV2EINVc5gB2cCoo6vvUEgZik3jYO09cDyb6fZEtDrRRUpOontkHuUKGs\/Gi1Yk\/X86ISVg7CgFVOObR9RjFCMdr9ZTgWDm\/2oFv\/3TA\/3kdVbyetG+ze0KqwQ9kslWndPQwS9jNIVnJMsrvngOVTtoinV9+COz4L2gF6UBMnUntK7D\/F60wjOgp132IGpY\/GZ7UBu\/\/2G\/1Qy4QCIc\/xVN7y7bxmJRsc4ZO4A8YkFr2hviZ1mACtMUTZXrxSuwYsdW97vAMUqXDPHAO99CDX8rviN5ZxwuZMLI\/1D96wmmksNcp0efPIVjOETtwIsaexGdwg68WJ\/IxNUuCKfmHKtUrX6WG\/9EQ1tmQrhvJpqRWF9LIwwkwbLNBKhOV5vnDDN7AdxeXnsDk4kYLgJdnslidi40if2kET900kMELMzMzVYhYgi2NbsN","iv":"2edb87ba3667e62c71cc33127424768f","s":"9b96e78e45f17840"}
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