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Why luxury brands should rely less on aspirational consumers

March 19, 2015

Lorre White is founder president/CEO of White Light Consulting Lorre White is founder president/CEO of White Light Consulting

 

By Lorre White

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3 thoughts on “Why luxury brands should rely less on aspirational consumers”

  1. Thank you Lorre White. Very good information and confirmation of some of my retail experience. It’s fabulous to hear those words from such an, evidently, expert. They pick and choose and decide between themselves. They decide if you’re in or out. Kindest Chris 🙂

  2. Robert Johansson says:

    In fact both the private jet industry and the yacht industry was hit really hard in and after the financial crises. If this is because the UHNWs felt poor or if they just did not wan’t to be seen spending is uncertain. Most UHNWs have the major part of their wealth tied up in their source of wealth and if that company gets hit by lower demand and has to start cutting costs in order to stay profitable or in some cases even survive then spending on a new aircraft or yacht will in many cases be unattractive.

  3. Joe X. Tran says:

    Thank you Lorre,

    Your insight in the UHNW market are very helpful for individuals that want to get into this market. Do you think that the Chinese UHNW group respond to the Ultra High End market the same way?