Marketing
April 28, 2020
Luxury brands that struggled before the outbreak will continue to lose momentum in China if they do not transform their digital capabilities. Image credit: Hermès
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","iv":"26eeeb69ac1d73b3bb0efee7d38c430e","s":"d5c1c14066c80b0e"}
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