Marketing
April 28, 2020
Luxury brands that struggled before the outbreak will continue to lose momentum in China if they do not transform their digital capabilities. Image credit: Hermès
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","iv":"ed669c7e05e73315d85eb4668675ab6a","s":"2e7f4e7082ccc774"}
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