Columns
August 31, 2017
Cassie Lancellotti-Young is executive vice president of customer success at Sailthru
{"ct":"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","iv":"ec061727fb78dd86b3a4de75d4e83ab0","s":"43c169680bb2f62a"}
Share your thoughts. Click here