LONDON – Luxury brands can increase CRM and further engage with their customers by creating a mobile experience for both sales associates and customers, per an industry expert at the Luxury Global conference.
Mcommerce is expected to hit $23.8 billion in 2015, and research has shown that luxury consumers are more likely to buy from the brand, rather than distributors and other retailers, if they have a relationship with a brand representative. Therefore, brands need to educate both the consumers and the people that sell the products to help keep these customers.
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","iv":"1548cda9067f0bf4f457621b66fabaf0","s":"1967148b384330ab"}