Why mobile is important for both consumers and sales reps

May 25, 2011

LONDON – Luxury brands can increase CRM and further engage with their customers by creating a mobile experience for both sales associates and customers, per an industry expert at the Luxury Global conference.

Mcommerce is expected to hit $23.8 billion in 2015, and research has shown that luxury consumers are more likely to buy from the brand, rather than distributors and other retailers, if they have a relationship with a brand representative. Therefore, brands need to educate both the consumers and the people that sell the products to help keep these customers.

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Why mobile is important for both consumers and sales reps

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