Marketing
November 30, 2022
Brand storytelling is the foundation of the brand, while terms like “best in class” are simply objectives and not a direction. Image credit: Shutterstock
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","iv":"aa527ff7411874319d180dfb29215a80","s":"2cfe9d9b9e2f5065"}
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