Marketing
November 30, 2022
Brand storytelling is the foundation of the brand, while terms like “best in class” are simply objectives and not a direction. Image credit: Shutterstock
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","iv":"d1deeae38eb5786075319b777588bf11","s":"503f96f1959d6172"}
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