Marketing
November 30, 2022
Brand storytelling is the foundation of the brand, while terms like “best in class” are simply objectives and not a direction. Image credit: Shutterstock
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","iv":"52bffc7c4e950e99646ae8948d4cbf05","s":"3550c9b7ad1b6311"}
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