Marketing
November 30, 2022
Brand storytelling is the foundation of the brand, while terms like “best in class” are simply objectives and not a direction. Image credit: Shutterstock
{"ct":"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","iv":"93bc9b7fcd36c305f5e28efd5b9e5b99","s":"eec2ceb2620ad565"}
Share your thoughts. Click here