Apparel and accessories
April 8, 2022
Brioni has refreshed its image. But despite localization in its decor, the products do not engage with China. Can it pull off its ambitions of expansion? Image credit: Brioni
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AYHb3hhdkTdFBu82SSyAAgaWNOuIimBrXZEdPwgK0EMl3OBK7AAflR15ceLvGcITTRQ0g\/EQDw61qtdAdEeRa5oI+aVkEZfLgUp1LNEK126wxOsfj\/OPIfNDhCg3322xfD\/CJEs5SyqfItyFitbYBBqNlbICCvsFXehMW0RYJhiPdXN3XhvmDd8Z0U40lKP8RRYsM2SG3FJkWvN8HDuUYVXqNFQGwyREl4+89WJrzzrEWzv86fW0Iv8IsIq1XoBK3JoIn4ca7yA9iL4HHKryTp132W7xaP80hkrc+DAJZlzLnf+\/jGaQ0pOODZ\/Ync2yV7yQCDgS69iVB0au1kfS0Zg85z47t\/Xfx6wnAkT834GhGFlcLKMaPohbcRDU3Rei3X8fiShMIIE0eEV2O1OPIlwssjUDtGQHMqbBWFJMhP51JytgPbDIaTfdpfVzj2aQRIJZUGP9pl7wTdnDhoM9ihpnygtdSv+GoW8rF\/MEpQ1+I8opGoR83WDG31GrdJqmHBDeOATtQlvmYbssyJVLvxHEBZChTEvwEgDdlkIm4veyIocQ6ME5K2Fb1+ymFIcKDdkK1RSJehFXvP46Qet1RNo5piML8jRiP3vkeHKbmnLIgEHcWteMXCtUyvvJhfhb52v+J689nsoQcC9i6J60hc39XyaTGpLpoRNpyLEYZCvrrDnna8F8ID0eNWjME0hopVnqEAilMpvEMmDJmKQb6sOMuRquwn4kYFuPzMXTqIuZeVS+VWgzkSQMALoOGKKVGPCK2cJOCt7x82wKmDOpf6RLSrwvisC4W8b6te3VKHTHPT7OVWh5qdKrzhL47azq8hCgBpFxMmsPUy7dplOsc\/Rvw4Fc1A+nQqKRKM2ZiAE8H+fsdZn71VHYv5bEJbjJQhxVHehO3RUHi7cOM5JdCnrLfJXwRl8C9Ob7LMcnvRVnIBeHGBQzYK6Bwz4NiEFFJdI4SmEeUxrc6LIOUQUKrvOwsXsPwfcJiUoNuTJexcPgic5mr8CCdNcFs2Gq4Om\/1wgeAdlwPvRFECsfcGYBqajNK5wXGhu+nj4nLczc5VBU7XeqfHVf991JUDNvr7EBWZ8StnR7iv4NSex1vVDGY5HMxeLgON0RpcTrHxDYbwKT0grqi+uWpGirZ+KuvKZWYLyjqegjDjcM+VFkUqPhgYDkmf9TcougUkTNwgIErCyIS+EVnwywJqlBfT3W5dFkv8m9FLpjNegEr0KIzEOuGHzJIMoKaLE389IIkk6\/cuLStm6IEObBdmt2JNsR1lVIFWLXBKRW+mSvGKxDhhJrxcJMLjnQEt0l52unTeiMCN+tF1A\/qZ34ZKkAod+dGL64uBDXLWtbXj2QG4HhQOozT+m6BO5cfw8TkLNKIlMVerVyIUNaM9B8vLdpIYcis40T1\/Nj6d21Eq6Kr6jWmHs7CTdqYYbXdh5PMghdgKbFk6L8YgKTNMOD5Qul4x\/Bp81kRytb9EgMNUgo6eJHZlNMyPDWtTPfjUojEuYxe9EBMBKtDqb4m+mjcqbKWrpmGEMY3Df0la1tc3h2Jn2UeyvjyPtgiImtgMoLekdQUJnOyByv\/8LH7\/1NHBwA4e2g7nkSb2NuYmnYODSiSbzhfzwzbXx3uh01xFfvPbCRweXhQ39vf9KMoUpnbHl\/nnbpJxxTABIWUq1gKiJHJ8Jy43LfTT3OdASCeh+zcTOwDkM1sifvexMDKjmDUBt8CeRzthhh8d2oW5TvT1YqgmUfT2OjWEDBbq8VIc+XGqm8Q2tCYm2NnvwBfP6J60vTfivvvCoC1bE89HfGpJ8qiUJhji+LXOUlWuLE\/sfLQ6OqkNf1vIy4lEQlqNy\/qTSydR9L\/xNrwCG9GlLR3PWuEXJt31Wqu6\/IVbJ+\/3JOlxbCwdQyIkB5vU2Q6\/2osDZ8taVBaxeqCARCg5\/+Bs0mbE2GSNt1NvGnMbOale96Coc56IolWtWhhTCOcDSarycxTBlp+o\/iJCIFxCT3277ScLmGGkvugexlCCgzfRpeXNhsWqslNmIk781Tt04XrrbJQxrfnSH6b7xxm2TR3b0ljdjyuSX8QfwguBfaKy7J5AoPtGUOoqjD4ohYnkKJd117eFL6ku852tAxIxzoq+4wP7M2dznOECEHsDHsLzU0gmNd3YeSAkNzWnq7LIt4lhkXfaonBqGNYB6sAp98qV0q6q331lW4Yh56M1Q6UBW0Ysm57lca15vckYrt0vcuZzGneJlAriZ78HfWPWIS\/XWrPuK9M9CaKVabLGsRnrKRPHKtp8lysd+q4oFlMdyqZNcQSv\/fw\/ON24Xki\/0iYxwoQdcoQePDVUTlng+ZkvYWbKcMsB2hsX46wKjNpMYn7nu1bbR\/+yPBgnyOZO\/e1gz2ThCtDDqb+6i9LpVRSrl+FVWgY4L67z3O70evd9PQNVAVD+SLXuTf1fBKSykvXkonCut3azT7ysOqWeBCCD4D4+i\/YGJSUnvNouI3EGdLCGslqz1nDDzlqD5F\/98eYcSlESfg1Pd4PeqDWq+TSqRLTm83iQuKIDCdDe+KyRE0qNtaTxSnxAR\/mBbGhEWA8Ncy0RAchMT+V3+Mr3bsUDlbWeSYqmbWWcqQgyppJU2uU90Hjf+V2Ya36cP9eP0yZMFSnexfYsq+6jrTfySEJENT3UPIiJVd4\/40SKks3Y8XgBGeupQFSxBv\/W4w6\/KVpoulwmSCT2Ka3afvHBxykwomjA5XNM32o5QKt4akYCsAyUZNBuTCb52fyTF5d0HwIMST2\/kdJkvAZjf0SM\/NLdWXUKAJdCj\/L1I+iQVI5mXvlUFUr7DgtCRVtoODZLWTdxU5AgfxDpw9dlEUn9BV10ORO7EkgZhmt8\/9WP9BdqwB0eVM89djrG1CSa1b4XyZsgMrfleMAwxYlqvw0RrkfnheG\/TOssLq1rgbJVjfwFlBcw+6utTaDplvQXBPeSGYIz6TP2syJ9JYBteq+WrAFPofQfLViRrC5XgfOrP1Tqypq4qlau9Nu3Vl3l11J7F1l3tQ5IGCCCDkGdBvEXRD93Pcpvegj46n5\/I6OOn\/hBkuoDfRiPgZzLg8xn+R5yvsRpkTfMwOZORpLqxh5X\/xEmAvUIUF3VCzheXTHInE2SwMsPzMBEMVeiaxMuDQ7Ur\/MDne+VqCr6JcKPcFU\/53Zkw64fYGgU1Q4Mm35IFsnKG+zwP45z\/\/gULXoK6BHCo7hUoSg1JWMJCeLSrJn\/5QAdNqQIGvRbXDxMXxMN9YMScaSUsrSZZ9WmhT41FtfJ1AqxV208jxNNXMP1dRCFWh8jsPoQT\/Nt5nyV+lsUFOy5tX0VbCO27nlHQIsSYijtH1Hh","iv":"936af46d49819742e7b847954453cacb","s":"bfc6b6aae50416cd"}
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