Apparel and accessories
April 8, 2022
Brioni has refreshed its image. But despite localization in its decor, the products do not engage with China. Can it pull off its ambitions of expansion? Image credit: Brioni
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","iv":"9e7bc073a54e24931dffc0fa319f6c5b","s":"cdab14e45fa97778"}
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