Apparel and accessories
April 8, 2022
Brioni has refreshed its image. But despite localization in its decor, the products do not engage with China. Can it pull off its ambitions of expansion? Image credit: Brioni
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","iv":"b7a876a0d4734cb24311f935297b3eb2","s":"b56afb46c9a79c7f"}
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