Marketing
July 5, 2019
Hodinkee is one of many luxury businesses to jump on Apple Business Chat. Image credit: Hondinkee
By Brielle Jaekel
While WeChat has become such a prolific force in China, Western brands are rethinking how to interact with consumers via text message by leveraging Apple's Business Chat.
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d6mddbrL0v\/nxoYlXHHoyfV1M1YwS5xAL5rRNyHaaKHyreEGutyR1Zxooy6+AFluRX3pz1fR0rtH3Mc\/MvF10KicXl9x\/olDGjHcg+ipwqWc5tT805to6UGaJNUiP+qa3vGeRXivvbJ9aeAbta38wm2XfrCYgiikz+jFUXAATN6+PTLP1OIHyS9qx6z6rGDXoKuljYvwuBwOmqiH2qY5notXKxygOQm40Vp48q\/Cco9ZNlHl7ew88yhZT23rbA6dxa3F34c1kwejoru\/sbyLIZmqR\/MezCkaW8nWhXkWYgjZZYJqIQufGU4OoVAeP5VlDHLEglb4eEJXk4EC1bv9JKHOylJSBPiV2ROqw0XPHxuKVCWaDvbZ8YRcGorjrU4DO9rQNXWi2q0wjFn6L3d4ivKthLxkmgz2M+o7L89zTgBECjShxYy4AK7JXIlwOBXLrJE02nsrMs80YTr\/ya7\/6Gz5cjnqkjeN2GgCHwbyvuZiE1ZLnV4c1KdX5RB2q2jLuqQX3xS2MXRFhUkIqXc4Ao+YF2kw7vrtChlqe7SKw+ikgJW2K\/t+4mPBeNGpI2AmHLxTlpO86E8a8uZ5YDcs5WQKyJzXSM8aFOtff5CpqS9GMETGZckzFtMjP7mMdPhA\/RpPgX7BQYqyLa6OYlQ8mvOnOZvpHyb8cE6Z\/mv\/40xvYcvl3OugGR4ybWFwtDkNG6lVrj\/HBngqQq78LNzqEC5wYeRwgSd07Qpw3VBGnmX+51ti3e8VrY8JTeTqxNb+FurJuCBDaYYKYI\/mT2OVbC2oUktcDfCKikLhDZvGT\/m8ok+q4VWFShTtn6Y5LcEOEgjRb2OoH0q6OUSB3meS1B+IxKxPDsUQZlDl7W7BeJgB9CseVXFQeLo7N737lrB8ur0jTITHYK9l0RE0Ylg2NPV6wx0\/6\/lyYXisea4rEGoSGTFynlOoT3rwPVMnzRm99u2kJaBT0UpfN0rYgHWNhM0uk0DFqoK1yXGvutm00nnDxMEd+u+QHwXan54BnBmHhxw1GnpEJHpXqGGhXtO+50QLt47q9HNjLQABj2UVdfiRuYUYwodneNTorOdkP2DXTV1Qqm9CZqeS2aPX7JMw4nQALJRvcvxxRY+YQr4rIXwytyMEaLtKreeCWpAqjerMtKjDsjH5gqfN8qy90ZDvu1dM6bVbWpszTXxrMS37IujaSbGpxAr2SgL6nQTUcB5jVbUzvy0yVpLWD8EnEvr\/YerJOmXv6uPzJlxHznbOuN2wSYChwHl8PqCgjNpxmkwJU72yXYoI2I56T5dPwiWEdxBYH4pbNARiKSZ4zSJowUC5K\/wHDoEZcStsXozsvrb5Bw9hozG\/hSFhpRT2VuogtPN\/hDU79hhZX73hHXzQjukAmitmxCo2in7P0OlkNqudkkIioGnFDH2zlfTz05QxqzLmUhv76hSTMea\/TWL\/J8Pr\/znr21wVS4AOelF9E0Fs1bfxWIRNGO6L1Qn1UylHv+1pWSWCejKJhZOvDhU+jFkGme0ZURkpNn7Q5L85lhCRryC2mMZWkcF1joTH3M+HoVwC6QHncMjWlsKLtwi+SjvNgd\/qE7RAyCnriAQ+cnkRB\/XmpD4f7jBpjU6pHSbn0fr0hNBqQO6CnNu5PyKAzTNc7KmrxAckTHXViBoC7iDRd+LdB76SK5v\/oKluOXrQM8X7uinWhjGJlnGA7ZB152JLJg3gB9215LWK\/iAydIv0orxIHueFZR18f0nwLHXftns\/ETn6sfINBKGZx3dZ30De53dGF8LppjOl2EdXuGLlXrAP\/ZvKxOkRWb0ClC4HfkTKBsyar8ZAIh3qczb\/\/CA9k1Zz4GUKQx8BBDp1uH3KE6C\/Zf3X1muj7MDDsIJ9Jgz0ScLpxJeQ1VUQChBIR46HYRlLMLzTi7Yan3OZxqupyCWwA164Xx9AT7qZOLVYddYtAYSTn3qIRkaLIpbzZNXD8LV5JNtdulzDS1a8f+\/\/6Ld0lnCB9UemgU+cfQwSLt8IuOamEvdhjfGricMwUJewVRofynto\/RKm31ycyRFqMWPuLgU24mqPCutk5ZOjo2KnPo1lnqjIQZeWaaVLz5Rv\/tQkmHy0esN5jM5vpq8IUz8awHKvbi13qtoVC3oLVOGlUmLsv1U+g8WXOuqTn\/41BHDjUKcISNglBfXUxwkClf47wk0zJ\/KjLfwy+tsIRhqELbkPglspk6vfnHxtwL\/lW+wPYU0sii2dTJey9lxhJkfgDq8DBlJB5oBSmBbHkZYv6r9E1CAWrB2jnuaUMOWUr2rCzvbZ06Kty0GMHWx1sTGqy2+aCcHVecwVKry2tlQzGPRRHCgwwwTgjh0gdt0oKPZJBz7bt5y\/EBKA2v9CJ2UOWmmvOEzzF0\/l1nR1Z\/C9iIwbO6\/tap4S8SE1oDocELXb8pNH8XKOv4nLAcvA6zl8vUaglFiVpijDN3clzwje2M\/Jy8WOdeSVJIyR0242nBrn3\/zuzJ06R7hG\/nGHf2702bsJ11aq+NtcKNDOPEWEdmnCW9QrgtLB6cCCtWTKoW80a1dGtYkHyAdtLHOezWGjupXG1tvj674k2PbqUoaz5TjxiUr9Vf5m+yrgJywEUK+KXUz4pxq1Un5P5iFBsqk8HUa\/UKis+xYyuhYXAOzh5KhJe69MtV1byWhfJ9ylQGs6KpYt0fuQyZeJ0ryUTdnb\/pLbV6E9LXidCfVah76I3bk+GriCPrBgpwPsyk0+83HXfd5SQ8woiVT6JSN1KvMyNX80g6KubWsNV6fUjuoWNKFqa8u6NfX\/IXQo3eL1KgZzyRu\/yZJT3Cv0CzJQ\/CXbntNu5h3eshv4f8FAHmbJoEexRWBK+e1iKb0IBmP77UO67nrvUzlZYGnUxjy6Bwop\/Ij1CJTb98p3VdVFryt\/2GtR\/NT+YcnD8FHkvMoKFwshVqKj3OQAiuiN7ZNV87bgfsrYAdkpfFT9IJ41nVxf9Vi0FJdClVeRI9fNlTCuzRIc9YCFv4bCy2AdzIsH6BKoGaFcL5U+WMVnBA2QXl1oR6M93X66PbytZ8xFzU9X85Rj2egokODpw4c0Enhq43jfEVcdBQNfuWb0TCEguagT9Ds4PbeSaTUU9fB4U3rJi1g9S8lczVwj8hCg1J5EBV3h6o7IYvRTZywlhrvnP1nQby2rphH7cozIIA56h6wxDDWfRymMBepKGO8m88LLD+EDS1vaGwZp3f+ZPObGZv0tKufrIbVUqgdbAVCoxfLUXx2Cnjq4E89F5pdf365BmaWqDt4Nu68jlHtUBZrjzEyRxyt43V2IkxPwYRy1aDRHHB0lLEt8V4TqBZja+Xu\/AkyXoRSKL3mTQaAkyLgUnsKFU6uLkiUSauymZ1U5eUdYWpcFKZcfxOkORH6N3EEvXqNPWSc\/JtzRQ8P76fhJT\/J2QnsvXF430TBXNoJYjifxGdZpQY4BrBopeEZtL+tSdlzitcR61PVLz5fLjfkyb0Pqhuye9\/UyJmtVbE8kmsel2V2s9ZJ87i9DIP7lvl3uYdRNJiwEGJKFRnlL47Hju5H3PJeGok35HlDBEWvUoLd+7rGjQdTHwYP2O5SBcQgi4SibtNmmxILCB7Hpr2872RhrOaYpBsBxHU4R9crC89aAT8tkIZIrKm4SYeJK+YNxBzkDwSdQauRt0LbsJMIj9ckkMQv3C7LRZwL\/Ise6jpqsZ42y\/exsT7XYVCXnbJz9ksn1kfflMfIK1BwhIEcF6gI\/eMuN9BbWzSmTazIgU9bx9RB9GeuYAHFQHfYzzSp6xR40qJ1lmZxInsZ87BxE5ow1pDbmSEz169u6CCf5mrXcqyZ1DMhDfr5O58xXldVfInmTPM4n0Xpws0y+m\/mli4jX\/9pv0xCQN0ZwMVNAaTgTat6tE\/y\/hYake9yjJ+ilgH2o3Mlrn0MEUTBaIUm78ej45yVwI4V1G0dPfP0gObMwVWqbVO2aZ773FEdLbHP0qOuF6sV9vpLzzkwfTwvBQ+N8juGZdvf+2llJi5dSXYCmM6cU8TzFTOJhKz73+tEbXsymF+BBVS9sN8VkwYhDLJqyIQNipWKpyjmoyV2Q2GtYYkFed8SxuUnNU\/La8eLGCPjySHKCKFpUAJTspBYhBDLFC5dbE9iWrWulwXWBOG3kwjFfXfH2mOB46epiWwxuHBJdYJccASiMKINqAfJDOeiW4OLYLYjYrDTKtRiHYbPRpsGesQhTth3ABl9gOmzOTEpkaoF9as7xATkDfCl+mwVQMS0UWyG5vBn0awufwwCLeZPekodeq\/dYClgLk4UiNrq3QPBYZY0a0j0pc3UPA+HZiAAa6fbL8OjybAerjebOSAdC\/JyTVcSVkat0PFt9hZ0SxaJelHTDkCNyhjOCJQ8765T3WbwfI4T8ZEPl7\/tzJkpM0zejycybAmAQQM3PR5BkjtMRpoELYfOnm1d4XEYID8aqxNH6Fnau1kIBFBVgKosfB4uW+IZTpMw\/YmkYr2BjdkagohI0ZFUjlr6KsBZjh4QNBvvQj33V4OV3pR3dtGyWyiwtpNoxqE8YrcSKvnUQ0KKOx1Qlf8EVGHLXCGVb6wQvSj5g4HwnPKxAEzDOtL62RfJb2hNkkdsi0+H5DO3\/dd9uECW0k3Nydz+LOXuzeloWXMFpWtWPMdW\/OWHlTUjeO3F4YwQF2Qb3f2FKS6Wv+7ri5pADbE\/gTWOpsyF6+8+5k08174To7cdWrWLNB2z+jvug5yj7mL8MN07KSYfOzWWUDFTKlnC83pgxjZwA2ky6qMs71VaVAS1B2rGJsrva9H5tcX6uwQjuEIQY+gU2fNQ\/3r4WaYKRuIzmqr9z+\/bmjOdZdMXHI9hUM4aTeQE\/Moj5qAACCfnILbEgLkrVc4zHXVr3aidggYNIbiWOeFHkRM3OXTjS3lpMdWBE1vdobgKhy2rLoms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