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Dec. 16, 2019
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Marketing

Will conversational customer service in US live up to China’s WeChat?

July 5, 2019

Hodinkee is one of many luxury businesses to jump on Apple Business Chat. Image credit: Hondinkee

 

By Brielle Jaekel

While WeChat has become such a prolific force in China, Western brands are rethinking how to interact with consumers via text message by leveraging Apple's Business Chat.

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  1. Bleu de Chanel dives deep with new campaign
  2. Carolina Herrera seeks rebellious men with powerful fragrance ad
  3. Day's wrap: Gold, China, Balmain, British luxury and Luxury Daily holiday offer
  4. Dior appeals to product-conscious consumers with sustainable skincare
  5. Veuve Clicquot honors tradition with Day of the Dead celebrations
  6. Hugo Boss conquers the elements to show off new eyewear
  7. Major brands share outlook for 2020 - join us at Luxury FirstLook Jan. 15
  8. La Mer takes daring approach for mask marketing
  9. Automakers share future mobility visions in Frankfurt
  10. Colors in luxury – Luxury Memo special report
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