Luxury Daily
World’s leading luxury business publication
July 11, 2020
  1. Fendi expands digital boundary with debut of first TikTok official channel
  2. How alcohol legislation is evolving with growth in wines and spirits ecommerce sales
  3. Navigating the dystopian future of luxury fashion
  4. Day's wrap: Amazon, Josie Maran, Bentley, Louis Vuitton and Careste
  5. Louis Vuitton’s Virgil Abloh takes animated, virtual voyage with Message in a Bottle spring-summer 2021 collection
  6. Josie Maran cosmetics trademark case tests strategy of controlling branded product sales on Amazon
  7. Mercedes-Benz, Daimler, Bulgari and UK country houses
  8. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  9. US luxury is well positioned to recover post-crisis: Coresight
  10. Can COVID-19 cool off China’s scalding sneaker market?
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Marketing

Will conversational customer service in US live up to China’s WeChat?

July 5, 2019

Hodinkee is one of many luxury businesses to jump on Apple Business Chat. Image credit: Hondinkee

 

By Brielle Jaekel

While WeChat has become such a prolific force in China, Western brands are rethinking how to interact with consumers via text message by leveraging Apple's Business Chat.

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  1. Fendi expands digital boundary with debut of first TikTok official channel
  2. How alcohol legislation is evolving with growth in wines and spirits ecommerce sales
  3. Navigating the dystopian future of luxury fashion
  4. Day's wrap: Amazon, Josie Maran, Bentley, Louis Vuitton and Careste
  5. Louis Vuitton’s Virgil Abloh takes animated, virtual voyage with Message in a Bottle spring-summer 2021 collection
  6. Josie Maran cosmetics trademark case tests strategy of controlling branded product sales on Amazon
  7. Mercedes-Benz, Daimler, Bulgari and UK country houses
  8. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  9. US luxury is well positioned to recover post-crisis: Coresight
  10. Can COVID-19 cool off China’s scalding sneaker market?
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