Marketing
July 5, 2019
Hodinkee is one of many luxury businesses to jump on Apple Business Chat. Image credit: Hondinkee
By Brielle Jaekel
While WeChat has become such a prolific force in China, Western brands are rethinking how to interact with consumers via text message by leveraging Apple's Business Chat.
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","iv":"39ca90e48a791bf1fb4f688b0207cf08","s":"e12001d60a5e0130"}
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