Marketing
July 5, 2019
Hodinkee is one of many luxury businesses to jump on Apple Business Chat. Image credit: Hondinkee
By Brielle Jaekel
While WeChat has become such a prolific force in China, Western brands are rethinking how to interact with consumers via text message by leveraging Apple's Business Chat.
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