Marketing
July 5, 2019
Hodinkee is one of many luxury businesses to jump on Apple Business Chat. Image credit: Hondinkee
By Brielle Jaekel
While WeChat has become such a prolific force in China, Western brands are rethinking how to interact with consumers via text message by leveraging Apple's Business Chat.
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