Marketing
July 5, 2019
Hodinkee is one of many luxury businesses to jump on Apple Business Chat. Image credit: Hondinkee
By Brielle Jaekel
While WeChat has become such a prolific force in China, Western brands are rethinking how to interact with consumers via text message by leveraging Apple's Business Chat.
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