Marketing
July 5, 2019
Hodinkee is one of many luxury businesses to jump on Apple Business Chat. Image credit: Hondinkee
By Brielle Jaekel
While WeChat has become such a prolific force in China, Western brands are rethinking how to interact with consumers via text message by leveraging Apple's Business Chat.
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