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July 19, 2019
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Marketing

Will conversational customer service in US live up to China’s WeChat?

July 5, 2019

Hodinkee is one of many luxury businesses to jump on Apple Business Chat. Image credit: Hondinkee

 

By Brielle Jaekel

While WeChat has become such a prolific force in China, Western brands are rethinking how to interact with consumers via text message by leveraging Apple's Business Chat.

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  1. Ownership is dead. Long live usership
  2. Balenciaga captures private, everyday moments in winter campaign
  3. Top 10 jewelry headlines of H1
  4. Pinterest pushes ahead with video strategy
  5. New York's luxury real estate falters ahead of increased taxes
  6. Alternative materials – Luxury Memo special report
  7. Luxury brands face crisis of meaning
  8. Day's wrap: Richemont, Michael Kors, Gucci, Lladró, Maisonette and Lancôme
  9. Saks leans into menswear for interpretation of New Luxury
  10. Gucci spreads mask message through runway-inspired collection
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Saks leans into menswear for interpretation of New Luxury