Marketing
October 4, 2022
Half of the existing luxury brands today likely will not survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z. Image credit: Shutterstock
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","iv":"dac284a360b3033ca0f018a651b7dccb","s":"bf9df52f3188ac4c"}
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