Marketing
October 4, 2022
Half of the existing luxury brands today likely will not survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z. Image credit: Shutterstock
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","iv":"61fe1f89a92a67eb92a1ae65b027bceb","s":"3112b1ae9c70a6b9"}
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