Marketing
October 4, 2022
Half of the existing luxury brands today likely will not survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z. Image credit: Shutterstock
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","iv":"4a968681af5c56792a60b48ef832f470","s":"848c5c8ff5bba324"}
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