Marketing
October 4, 2022
Half of the existing luxury brands today likely will not survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z. Image credit: Shutterstock
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","iv":"e291f920c71a7ca279034bd41492ccb8","s":"10954c525756d6e9"}
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