Marketing
October 4, 2022
Half of the existing luxury brands today likely will not survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z. Image credit: Shutterstock
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","iv":"9db741a5c0a1ed4e181035ebf86832d9","s":"56ded7c19c34488e"}
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