Marketing
October 4, 2022
Half of the existing luxury brands today likely will not survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z. Image credit: Shutterstock
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","iv":"6a63e53e736df4c529c20ae70c5ff94e","s":"b2cb0e76da9c47d1"}
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