Marketing
October 4, 2022
Half of the existing luxury brands today likely will not survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z. Image credit: Shutterstock
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","iv":"aa63b805838146578abed914fec2e5fd","s":"8ee54bd63ea9bdea"}
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