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April 25, 2024
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Sports

Will luxury brands still sponsor sports events this year after the coronavirus pandemic?

May 15, 2020

Rolex sponsors the U.S. Open at Arthur Ashe Stadium. Image credit: US Open Rolex sponsors the tennis US Open at Arthur Ashe Stadium in New York. Image credit: US Open

 

By Dianna Dilworth

Luxury brands have a legacy in sports sponsorships, but will this change now that several professional sports organizations have been forced to re-imagine their 2020 live-event schedules with COVID-19 social-distancing rules?

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  1. Follow @LuxuryDaily for the latest in luxury news
  2. Zegna Group raises revenue 8pc in first quarter
  3. Gucci makes splash with 'Lido' collection
  4. Porsche named official electric vehicle of 2024 Met Gala
  5. Sofitel leverages local ties in new campaign film
  6. Kering rocked by 11pc sales dip in Q1
  7. Christofle opens pop-up showroom in West Hollywood
  8. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  9. Luxury Unfiltered: Brand stories are the secret to creating desirability
  10. Luxury Unfiltered: Redefining luxury trainings and masterclasses for a world of disruption
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Follow @LuxuryDaily for the latest in luxury news
Zegna Group raises revenue 8pc in first quarter
Porsche named official electric vehicle of 2024 Met Gala