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Sports

Will luxury brands still sponsor sports events this year after the coronavirus pandemic?

May 15, 2020

Rolex sponsors the U.S. Open at Arthur Ashe Stadium. Image credit: US Open Rolex sponsors the tennis US Open at Arthur Ashe Stadium in New York. Image credit: US Open

 

By Dianna Dilworth

Luxury brands have a legacy in sports sponsorships, but will this change now that several professional sports organizations have been forced to re-imagine their 2020 live-event schedules with COVID-19 social-distancing rules?

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Estée Lauder Cos., Jo Malone launch AI scent advisor
  4. WatchBox looks for growth in editorial integration
  5. Luxury Women to Watch 2017
  6. Dior builds five-story statement flagship in Beijing
  7. Kering to acquire jewelry manufacturer Raselli Franco Group
  8. Savannah College of Art and Design debuts SCAD LUXE research center
  9. Lamborghini heads to French Alps for women-led driving series
  10. In conversation with Hong Kong property and hotel mogul Adrian Cheng
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