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April 11, 2026
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Sports

Will luxury brands still sponsor sports events this year after the coronavirus pandemic?

May 15, 2020

Rolex sponsors the U.S. Open at Arthur Ashe Stadium. Image credit: US Open Rolex sponsors the tennis US Open at Arthur Ashe Stadium in New York. Image credit: US Open

 

By Dianna Dilworth

Luxury brands have a legacy in sports sponsorships, but will this change now that several professional sports organizations have been forced to re-imagine their 2020 live-event schedules with COVID-19 social-distancing rules?

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  1. Cartier, The King’s Foundation create fellowship for fine watchmakers
  2. Mandarin Oriental refreshes The Landmark, Hong Kong
  3. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  4. American Express cardmember spend up 25pc with improved customer experience
  5. Gigi Hadid fronts new leather goods campaign from Miu Miu
  6. Schiaparelli begins Harrods takeover
  7. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  8. Gucci teases ‘Memoria’ Fuorisalone 2026 exhibition
  9. Alexander McQueen takes Manta handbag underwater
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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