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April 26, 2024
  1. La Mer appoints first male brand ambassador
  2. Mercedes-Benz adds celebrity touch to G-Class rollout
  3. Porsche named official electric vehicle of 2024 Met Gala
  4. Sofitel leverages local ties in new campaign film
  5. Double-digit growth streak continues at Hermès
  6. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  7. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  8. Prada Group sees first quarter sales rise 16pc
  9. Gucci makes splash with 'Lido' collection
  10. Richemont unveils plans for Watches and Wonders Geneva
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Will Mogu be China’s next Little Red Book?

June 26, 2020

As China’s livestreaming battleground swells, we look at the market potential of Mogu, a social media and ecommerce fashion platform turned livestreamer. Image credit: Mogu As China’s livestreaming battleground swells, we look at the market potential of Mogu, a social media and ecommerce fashion platform turned livestreamer. Image credit: Mogu

 

By Amber Ran Bi

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  1. La Mer appoints first male brand ambassador
  2. Mercedes-Benz adds celebrity touch to G-Class rollout
  3. Porsche named official electric vehicle of 2024 Met Gala
  4. Sofitel leverages local ties in new campaign film
  5. Double-digit growth streak continues at Hermès
  6. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  7. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  8. Prada Group sees first quarter sales rise 16pc
  9. Gucci makes splash with 'Lido' collection
  10. Richemont unveils plans for Watches and Wonders Geneva
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