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Retail

Will the West catch up with China’s social commerce?

January 20, 2021

Purchases are predominantly influenced by social media, but the West has yet to pick up the pace of China when it comes to integrating mobile payments. Image credit: Instagram. Purchases are predominantly influenced by social media, but the West has yet to pick up the pace of China when it comes to integrating mobile payments. Image credit: Instagram.

 

By Sadie Bergeron

Last month, when Instagram revealed a recent update to emphasize its Shopping and Reel features, it was met with outrage across Western social media, with the leading beauty influencer James Charles stating that the platform was pushing “features that literally no one is asking for.”

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