Luxury Daily
The authority in luxury news.
June 28, 2025
  1. Printemps unveils VIP shopping suite at Haussmann flagship
  2. New retail space from Louis Vuitton featuring cafe, exhibition comes to Shanghai
  3. Live music centers latest launch from Burberry
  4. Quarterly sales down at Versace, Jimmy Choo
  5. Bentley Home debuts picnic collection
  6. Bentley opens three showrooms in North America
  7. LVMH averts luxury slowdown, revenues up 9pc in 2023
  8. Luxury is about to have its McDonald’s moment
  9. Vera Wang owner enters new licensing agreement
  10. Off the Cuff: A Q&A with Charles & Co.'s Vicky Charles
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

With Kris Wu and other idols tainted, what is luxury’s next China strategy?

September 23, 2021

Top-tier idols were powerful marketing tools in China until scandal struck. So what are some smart future strategies for luxury houses? Image credit: Dior Top-tier idols were powerful marketing tools in China until scandal struck. So what are some smart future strategies for luxury houses? Image credit: Dior

 

By Adina-Laura Achim

Until recently, top-tier key opinion leaders (KOLs) and idols were powerful marketing tools in China. But recent scandals have tarnished the image of some of the most famous brand ambassadors, redirecting a backlash towards luxury brands.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Printemps unveils VIP shopping suite at Haussmann flagship
  2. New retail space from Louis Vuitton featuring cafe, exhibition comes to Shanghai
  3. Live music centers latest launch from Burberry
  4. Quarterly sales down at Versace, Jimmy Choo
  5. Bentley Home debuts picnic collection
  6. Bentley opens three showrooms in North America
  7. LVMH averts luxury slowdown, revenues up 9pc in 2023
  8. Luxury is about to have its McDonald’s moment
  9. Vera Wang owner enters new licensing agreement
  10. Off the Cuff: A Q&A with Charles & Co.'s Vicky Charles
VIDEOS
More Videos

MORE IN Marketing
Where are the world’s millionaires moving next?: report
Luxury Unfiltered: Is your brand still leading? The strategic wake-up call luxury cannot ignore
Circana becomes TikTok marketing measurement partner
Introducing ‘Heirloomcore’
Luxury is about to have its McDonald’s moment
‘Gen Z is looking to reconnect with the world around them’: Pinterest



RECENT ARTICLES
Bentley opens three showrooms in North America
Vera Wang owner enters new licensing agreement
New retail space from Louis Vuitton featuring cafe, exhibition comes to Shanghai

Alfa Romeo continues anniversary-year celebration
Off the Cuff: Getting to know luxury’s top-tier talent in Q2 2025
Genesis named first-ever official vehicle of PGA Tour