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Multichannel

Women’s Wear Daily flaunts luxury ties in grand centennial push

November 16, 2010

Women's Wear Daily's 100th anniversary issue

 

By Peter Finocchiaro

Conde Nast’s Women’s Wear Daily has lured nearly all of the world’s major luxury brands into advertising or promotional partnerships as part of a multichannel blitz for the publication’s 100th anniversary.

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  1. Luxury reinforces Pride is year-round with far-reaching initiatives, support
  2. Farfetch, Good On You launch sustainability hub
  3. Chanel reflects on high jewelry heritage in new campaign
  4. Free webinar: 5 trends in the luxury goods industry
  5. Day’s wrap: Richemont, Mulberry, Farfetch, FCC, TikTok and Snapchat
  6. Dolce & Gabbana returns with another summery Saks exclusive
  7. W magazine enhances print’s fixed plane via September issue AR activation
  8. Richemont mourns loss of former deputy chairman
  9. Richemont, Mulberry, Farfetch, FCC, TikTok and Snapchat
  10. Jaguar proves I-Pace can go the distance in new spot
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