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Social media marketing is crucial to driving luxury sales

October 12, 2010

Clay McDaniel runs Spring Creek Group

 

By Kaitlyn Bonneville

Word-of-mouth is a powerful driver of luxury purchases because shoppers trust their friends, family and even strangers online to give them product recommendations far more than they trust advertising messages.

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  1. Hublot signs Jung Kook of BTS
  2. Saks Global closing most Fifth Avenue Club suite locations
  3. Ruinart welcomes 2026 art series partner
  4. Men spend more on luxury, but shop the same amount as women: report
  5. The Ritz-Carlton New York, Central Park, acquired by Gencom
  6. With ‘Fireflies,’ Valentino finds power in numbers
  7. Turning 125, Nordstrom doubles down on luxury brands, loyalty
  8. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  9. Pomellato celebrates trailblazing women at Beverly Hills event
  10. Year-end sales jump 9pc at Hermès
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