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Internet

Social media marketing is crucial to driving luxury sales

October 12, 2010

Clay McDaniel runs Spring Creek Group

 

By Kaitlyn Bonneville

Word-of-mouth is a powerful driver of luxury purchases because shoppers trust their friends, family and even strangers online to give them product recommendations far more than they trust advertising messages.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
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  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  9. Ennismore picks Bangkok site for first-in-region SLS Residences
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