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Social media marketing is crucial to driving luxury sales

October 12, 2010

Clay McDaniel runs Spring Creek Group

 

By Kaitlyn Bonneville

Word-of-mouth is a powerful driver of luxury purchases because shoppers trust their friends, family and even strangers online to give them product recommendations far more than they trust advertising messages.

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  1. Dior dives into French Riviera with escapist fragrance
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  4. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  5. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  7. Pratesi continues retail push with new Boston boutique
  8. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  9. Ennismore picks Bangkok site for first-in-region SLS Residences
  10. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
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