Luxury Daily
The authority in luxury news.
Dec. 7, 2025
  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Dior goes for gold with flashy J'adore campaign
  3. Tiffany & Co. launches About Love campaign starring Beyoncé, Jay-Z
  4. CFDA bans fur from New York Fashion Week
  5. Trust and transparency: The new sustainability currency for luxury
  6. Corporate water management strategies in APAC falling short, Kering-NUS report finds
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
  9. Actor Justin Theroux puts The Luxury Collection’s diverse global portfolio on display
  10. Happy Thanksgiving!
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

XOJet clarifies brand voice via five rules of command

March 20, 2014

 

By Joe McCarthy

Private aviation company XOJet is reframing its brand image with a client-first campaign led by a Web site redesign and five brand rules of command.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Dior goes for gold with flashy J'adore campaign
  3. Tiffany & Co. launches About Love campaign starring Beyoncé, Jay-Z
  4. CFDA bans fur from New York Fashion Week
  5. Trust and transparency: The new sustainability currency for luxury
  6. Corporate water management strategies in APAC falling short, Kering-NUS report finds
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
  9. Actor Justin Theroux puts The Luxury Collection’s diverse global portfolio on display
  10. Happy Thanksgiving!
VIDEOS
More Videos

MORE IN Multichannel
Cunard takes cinematic approach for latest global campaign
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
Chanel connects food, fashion in latest podcast episode
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?



RECENT ARTICLES
CFDA bans fur from New York Fashion Week
The Macallan hosts exclusive residency at Rosewood Baha Mar
RH opens Detroit showroom

Alexander McQueen tests new creative signatures in spring/summer 2026 preview
Off the Cuff: A Q&A with The 1916 Company’s John Shmerler
Presenting bespoke models, Bentley tributes ‘Dutch Masters’