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Retail

As shopping returns, so does interest in VIP perks

June 17, 2021

More shoppers want to be treated like VIP. Image credit: Bloomingdale’s

 

By Sarah Ramirez

As COVID-19 restrictions continue lifting in the United States, consumers are ready to shop — but they come armed with new expectations for brand communications and offerings.

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  1. Estée Lauder Cos., Jo Malone launch AI scent advisor
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  4. St. Regis Estates to premiere in 2027
  5. Dior’s ‘Lady Art’ project turns 10
  6. Hyatt names global lead for luxury brands
  7. Fendi reveals holiday window displays
  8. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  9. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  10. Balenciaga makes holiday statement in new campaign
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