Financial services
June 14, 2018
The divide between older and younger consumers is critical for brands to understand. Image credit: The Loan Companies
By Danny Parisi
Young high-net-worth individuals differ from their older counterparts in key ways, from a greater emphasis on international holdings to placing less of an importance on financial education.
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","iv":"add56a724773638242a533e0f8ce614d","s":"d80f1e1260509ee0"}
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