Financial services
June 14, 2018
The divide between older and younger consumers is critical for brands to understand. Image credit: The Loan Companies
By Danny Parisi
Young high-net-worth individuals differ from their older counterparts in key ways, from a greater emphasis on international holdings to placing less of an importance on financial education.
{"ct":"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","iv":"1d1c258b530ad5fe7b74eb4a25a2c2e2","s":"3a09bebede63f32d"}
Share your thoughts. Click here