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Fragrance and personal care

YSL Beauty adds to party guest list in interactive social effort

April 24, 2017

Staz Lindes for YSL Beauty

 

By Jen King

YSL Beauty is leveraging user behavior by encouraging its Instagram community to “tag a friend” to expand the reach of its latest social media campaign.

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  1. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
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  5. Kering Eyewear acquires Italian manufacturer Lenti
  6. Tag Heuer circles back as Goodwood Festival of Speed sponsor
  7. Gucci uplifts GG Monogram in throwback campaign
  8. Rebag links with Luxury Stores at Amazon
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  10. Maison Margiela takes stab at sustainable status in new content for ‘Replica’ refill debut
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