Fragrance and personal care
September 12, 2025
The brand has named NBA champion Shai Gilgeous-Alexander as U.S. Voice for Myself Absolu. Image credit: YSL Beauty
By Amirah Keaton
France’s YSL Beauty is leveraging sports star power in a new campaign.
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HnqnAX4YE5grI45+4Ti3EdWUL2OoaXzekJjf+NS3duAgMRIKqQ67\/sOheRTEdTvrPF0q7b1eEjUVNUNFk\/ow\/NFzpwBVHHOHUr6+CnUosewnyRzTEcUQiThEM00ze81cSw9yGPfretUAFcu952R6Wa0oyosfn59WAKKuWBZU4ExaD88quNqoatus4fbM0qXJGpvg\/zxKdNRrGXDSfNR52mZSlP9p4GcBrzUhkXSuQ4umfnj+XIWSEr9V54EomAAt8JMJg\/BJ2S4qEOJCX1Y5rj6kzfM12r83Clsa1OmPC7+l91FH3+K5XnMgLgO2\/j7a1E2O+t6Ifo+DZmELZWSKRY90W03J6hZpxnvmj8o\/Z6GivlVWZ6\/VKGJPKffnGMi2V\/V31UQcA0YuAxHEbJJ38C7kAIQWLy8AH65KDstFX+x9HLIMQDHvUHTtW9aKeAdrA1Q8fSUtntTsYNa8dv4XRGjysPhYrfT0thIZEyRFm+sNIxf3dyiDmWOagy77jwKQ9j1khb7i\/dWUjm44RXdMynJUrzawWhS1IDzEJpb2HnnhSdgJ27R\/EAj+7TnrmvpQgRffkTwD70ei2clTVXwtaliUJ9HDkmL2rd32y24+qklWbCAkZFKbCLeTmISggSmze9x9JEQygFLYbbtAxVneP9ExIYIHtVG7kdf7jEGPvTy5A5E+nzGb6\/5OlJTiMahL5ZOZ1WId8oJgNEOBODTQQRdVPCsRI3VmjDBDHA+fqVUuPC\/treE434TYMxeozx94s4VogGPquCENJUk6VwUZYWc3QmVyJRd4jdfmraXB2tpoNR3qh5tj3NOEWiLnSByQBH5TNBE\/VhDbCAUzgt2CQ\/Xp9lq9dg9LQZMUBHRIJLCf8JHEcyCjZaju1eu7kozWzKlbUgI6xzbaXBXu4xEl++rp6hSg4Ns64ULsiBsfq63SqRuthxq\/7f+A6xWH4uI2cXqvpiFrT2rkm3NxVXiC6V8D84vpZ9J+AsPtt9zIZfbFAQOyj16BfIgIWn5QJGsM8zhDy82uijCrcXtFPnwSaTyOwWICBy9HY3ZHZ6YnDGMx2Jl4HT0veLbNWoeMX6B4LxV+MsvDxFm4LvdFcYU+O+qh4sfkhBLFHs5y985h3SdAf6xSbTfXtM6MdMN8I26\/5zPouH0WAttujfvRItu1+Q5f2+gD2VYE+Re\/WQqAXd8wv0jv4aGuGbhqSeWtMwkG0JupOl57gHH6qLlmftRIpam4CNZ\/SswjVVf0bg8qXaS43I45G9W2QGpzPrUzI4eVaG9YGuTgpwCKQvpTCO8TmJLpSwqbrRGMJeU3SoyQFTCskpjOL227emepofxCzB0PGAcQxCrWNhKT2e5l4Aoi3teWetgx5W59027yGCV7Hq\/xUCKESiwbWNqBus\/uTf7kcU4yObqut\/PfGQDsJzmfnl5V98MM4mCoyWjU11QBsqk57B+wzbv8ckCs21pJc\/ws7\/LOqt0+2FefsDsXpf9Qsw1TT5Ddcs5+PwqJwqL+6LKhaYSUvh2OgG3TSVc6e2+M00IzKc6PZyrPEhv1oKdV0YgmSfRTVfge4syZ59lHknCkq9C45AGoC+0zkGHqUd7dSliKmI1IXNUvMdCb4fX0e5btttIc6c1R7tQwH2DFN9gwFr3K9OUiaZrKF\/mjAX4jA\/7OfGbU7XOi8J5k3AJ4SnnYp\/l8HTkSUw5Y7NASovAGHupu5Kh9PAOTb1sfUse+rPGymGH6C4xjTwmEk6pPzfN5iiTXYtEIuvA3Hd\/HTw4xiaswy7xWk2M2jiwfhncJ+WNeTcZRke+soxgn7a1mNiK5ZC8Itn3RuS+DYa6XD8AdI+3QxcYyMrb7O3jHhuEncy23eB5kOMe2kOG\/B+4yDt7pB1+fJYjmOKDzhVMDYULXCubGOZLtOaKQXlQ4DagD1TpLQyeN\/Djj56UJdqVLlO2it5vYtpun1Z8z4aI+dMzmSzkj7uGgGgAuMYHgin2uBLeq9WRJaL7bL2wEwicHZwMDXJ\/HDJfSxcCyhAEBLIWz1M5U9yrY5d9Sn3KgGe77S\/xqgS+c8hwSW4xQ2\/zWNOSEl4XFc7nc0dqD7zMF0BzRKSGm5cXPaJNNEtIzFxLOokDw\/F4dZLGv3owWmHpfNAeuNPM7hLVKUIbvb8lY6KX0mZynkk51A6hWYo0G+42pXbZVMNMw\/6qSKi8r5L7KSQDHW47RmnVHI5a0CZ8NU5gIQzE7hRputm9AALtAf98y4j5BFqsms\/g20CyWf6yccbv3vAAJwVfkNJjxik4K7ajIcBLfwkPUDih73XwrQLtiReNIUPpumpbobV0kVymzEp7QizDhK\/BIj+GlhFzj6RyXg0x2ZguK28CSgY+Ex2\/6cxekpC2ztEotIS+jDYlsQ0QLGHjnNmF9Fab9J+XYS9GMHapJ\/RRTvTNuKmmT6fy5djL3Vk7\/FenqSm0gwhLEYGnEdJnYl6bGSPAPvlUVJ0CIBzLi+Nn0j60xqv8yORdH2f7+wXnOi3k2jkLnH2SJ6c4Nreo+cvE3JuxoBsw7vtWXf9obT8IzQfI89N\/eTfkXB9B2b556Pdvl9RjPTC5SebAji\/0dFKMOaYPDno2qy1jQ+Vcw3kOfKKLdP4zkEDwwBPlW5SpbzQom0n\/UBNT0mQgew585vLMP26VMmmfiyjH7tnNNfkdb9gQodVVcp3IqirtCgEV99KH8p5img8uYCwgQgKBAUacUNCmstyeMM9P\/MUDZTC3+nQhh\/6uJevKG996AqgbCHLxDdv34mQNk+PFBhaB\/zwe85nK+nHLel3oSd9OGHfHvvo6B85tw7G6LXzgEM0CRCzYe\/wklpmFptjF8injpQMLkNhR5UdOeTzbBzvhw0cW0Ponc+vXvt0n6wLctq8Jo+Ag5s2PHe3Y\/oyh3JTOt0TtpiQPVO7H7bAwEO2uQC4z1qh+ScihmuWHhkXgrkgXuqFn1kWSo9QhoW7I4yk+UqL7COPRbH9ieWDDQgofofDEdC4HEiVEneVsR53dTgWWXM67ypndq1+qfQ3xx2C7+NL9K2u7XmHPxpof8vi1zVr4OIk3BXNZXo2k84ysN7XpJohYYRdB47wLTro31\/BRXpZwjwf\/jDH00iyEiuOI1fmdvageWVocZK0eLbt7v0k765ojY9HV91XlGCpKUuKWTsPEtnQBDmwXETrW189sV+ctzFkC0NGgAzqXmgJDogsXu5PUu+QG\/KKUdpk9c9Mlit0wtu3WagjpGqSA9Ag0h4O1G9VVG+GsqsBi8uWH+DBamggS41vc6loue88tv20v2uZTPZNkVMjz0kst7FqfEjEVmG7UdEEHM81Sx7X5X38TKVlL4uMe6mLAqTvS949LHS8ZYMUF\/i8tNh53\/PM1EmHZ4bSSKM57qklWcl7QHKm55BRavp9L1fXmTTGlYkJv1hY0Z\/fcU9evanAKmsnPY7RNpFeTeGPCH8\/A\/yay2Ukk3+8V2MY5CN\/Z2WaduNCu8bcafBzArrqAni3WIUDjyPs8tvuQGusC7kgXdRg5bGQv\/AqrX8WTodEdezMzLUWCZydvv87gkOFqGlNGwKKo4K5gN+i42sg+PBxhp2JUYc29LCo7xju3UxqY9Htf6Dude0mk29vaEYVYl52JNhEpn1atpwf4aSJmwG8zGQxufWjxOrJHqkp3FgqUPqFB+B8rMVz3pBW2c1QdhICQO+5eep6+3HmRLTGmdTwD8el7th+GlA5Ddyn8EdmYuqiy+xNlyHU97qXrDO1eatujN0N9EbnFK4HB6OKL2Q1Kd7IqSeByGKmurYLG8y5HVKCV+Bn06YXrEEmWrXEieY9JySpuGHBZjNF89XIi6nkoX1n0QhX2COBqeJXB9ZxiJasmvboBUXMdDoViCcknS2ePMIAB6ljvNEsxPv87jauJjSoHm0vDPdbxddfoUoi6P5Fiq0HEcppMkSJMS+caBpD\/rhDzb9q4EDxyvYYo7DcF7rLvCeN5vy5WsADpIoPRs6YSNnDu8TBdHxztgcm7FQa9z6wS2ifuqvNIiRDPF9a9iLdIGgt6p8lSGZbQK5O50Of4v0EWaIl8ljsO5KGLWYfHdtPuI5bIbTmQyOEKXq3bc4qB2xRZWWh6aACP7HKFgxn5IHO+a3DBQp90EkrliOLURINo6LkfQQ1LMOIxlYE7BZCzHKrPT0H06tx7Bjf7DixLuv96h2qL99AF2m9k1XdE+BdF0f33vx6X7ZnO8ZJxvSeomsqim3F7PG0nPRFXnCltZR+G10J9dFMQeiSAUIsI3wIU2Cc39SXHqAoxbdHUPkVogbaFEFh6tfBHWPwLX8HQKZTWKNb+tofmbPj9XEihNmG80rrCJwf5OnisYrQxyJ8On2BcdUIJcK7BPNZ3DYFaL4+\/F7RfZpYswk\/sbSkdDAXhnQgznC76SuX+GK+l3L5mppwkcHpVMEI93w9n4tp9KI7XAlEDX0BeFyANvQVoDd3x+RGEDXBpkkPAh8rd8ztA288aw\/Ro2RVPfIDXWeOhNwKITNi7qUS3MHCpeXuQRYGJaZO4PK4T+FYl8SYrFZ62W0CdilyIfUpu0KU\/SsCPMj2UXmlDYEVxIvTIrHfmGzZNLHberzIATKPM7a2p6Ohx3Gl\/FLYuW+1MffEXadGwV4JeFljmBDCeGOCEWM3JVl+xB7dxU88PQKUc=","iv":"ca5a49b7909587ddf6578f026b44fc9c","s":"67d92f5a00b573ac"}
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