Fragrance and personal care
September 12, 2025
The brand has named NBA champion Shai Gilgeous-Alexander as U.S. Voice for Myself Absolu. Image credit: YSL Beauty
By Amirah Keaton
France’s YSL Beauty is leveraging sports star power in a new campaign.
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","iv":"4cc0964280f70f48cc8399af838da134","s":"9fb8f23a2ead2e34"}
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