Fragrance and personal care
September 12, 2025
The brand has named NBA champion Shai Gilgeous-Alexander as U.S. Voice for Myself Absolu. Image credit: YSL Beauty
By Amirah Keaton
France’s YSL Beauty is leveraging sports star power in a new campaign.
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","iv":"af21e8f2a9d2f34877ff8b568c779e67","s":"4d4c1722110496ec"}
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