Fragrance and personal care
September 12, 2025
The brand has named NBA champion Shai Gilgeous-Alexander as U.S. Voice for Myself Absolu. Image credit: YSL Beauty
By Amirah Keaton
France’s YSL Beauty is leveraging sports star power in a new campaign.
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","iv":"7fe5b801aab6ae1495d7ba5f685fc7d5","s":"b5a4fdc36870fc4e"}
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