Fragrance and personal care
September 12, 2025
The brand has named NBA champion Shai Gilgeous-Alexander as U.S. Voice for Myself Absolu. Image credit: YSL Beauty
By Amirah Keaton
France’s YSL Beauty is leveraging sports star power in a new campaign.
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","iv":"7526bfb5fa908a761435a078e3a534d4","s":"f27aa6c9dccc474f"}
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