Fragrance and personal care
September 12, 2025
The brand has named NBA champion Shai Gilgeous-Alexander as U.S. Voice for Myself Absolu. Image credit: YSL Beauty
By Amirah Keaton
France’s YSL Beauty is leveraging sports star power in a new campaign.
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","iv":"10557f65975e5d358c6632140553fd6e","s":"db4ba35efbf0a5e5"}
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