Fragrance and personal care
September 12, 2025
The brand has named NBA champion Shai Gilgeous-Alexander as U.S. Voice for Myself Absolu. Image credit: YSL Beauty
By Amirah Keaton
France’s YSL Beauty is leveraging sports star power in a new campaign.
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0dR8jOX10EgHKO34AcmpBPTpQiUiXvUvWeT7HCCwjEO80VcOXNHLFZTv7mdFol4TRSD5N5btBFnTWSYbIxuCEd2PC1cYD9tdJR5uYTZTqn2hV\/GH9xr5XL4MH6szI1+OVMjcvimm3fRl7sHD9gOVFuXePLTaBprjAFrAo3LSOMOWRHO3cBumaVHpptyGtmba8bLchXvYOPqWTihTUpt7KhvhiHP7649lry5NvVPYi8JdGPl+qLbTIzDw90LFrF9lMi01uC7NeoSePRuIwPB4E223DfXwYApH3O5MxFcvFSiKU4lAhPwd3rDUeIKK0wQNMEn9C7DPoOtkPPj\/Pzpnubmbv5UuyeiSIk299mXTEB1PrEuLjaMkjZNoIA4qe542SG6aoW6VRkKIb0Eljgq2Wgu3ngNHIwVccEWsoPpeCZGLODs8sACo\/A+aZraWor\/DQiqW77IkBaTc\/ey8LPIy9uyr9iGAzLNBuL1hAnD+RWb+qRM6lyVSbP5SY3aMKDM9sJ0bKKjXexWU5yPE01sFS8XhAZexnBHR4rxCCN9Ee2QyF+O0HRUYFHifbdkNkHsGzEjzX+PN7gV6OByGtgW9ARwzXnxnHZnZrhb8y\/8oAUaKnucFLMkLBYk5JiFrwHZj3fuQr\/CcSLxCM21UaFcl9iEK+woPLEY1Si+la8J5EhlgnRP0rliMTSkl9DLZca1xUadjKNE44XGAKvMTaQwyKGp3krMUBzZjL103BPuMtRW6Wll+mgxaq2aJz6ttpX5FJRzxpjC6foilI8nHQo+xkrzS032Ib\/+euqUbTogn+Va4aXsPmmCfCHTz+bNIUE952Js+WzYLq8ddM7FDlz20hQjO3uJTIOTTdQQASmx\/0T3FjX14FwkbboewNZsoJOYlSbdzI7us8kdtPvqioDnY8VNIdpQtRS\/UFtayR+K4F25FyDtYahqNpQIBwALnorow2Fshe8Jh4uIySMhKaclbrtXKcE4DUSYsFcBF2Sl1S69SvOHarQvDj7S1JOB1R+ku0zx\/e0kNg8q15X3EgsAxJbkQYH0vXO5B+6VjeDXrUFe5OG6bLkj7niwzIaRgEolDZRHhG1fKqivuqsNWrMpCtIuYZD3F07ImeDZVdgjr+SuF1C76awmk9ygOxRhkkiUk5+hTWA877\/LcZVPHzuCYdLukyrZBVhoL0mUFsGh6OvVHY97nqMDEW0bDSpfqhaYm+mbZZTLUZq7FdXzLDQ+27Dqfb10KXXyV7gKOQ79QVbDJeLLauHf9r+8W0oVlkGKdL0vNZjdJkzSII7zxApLW3EPH2qK7XWpk3vsje5cf34SOEAv+RSAYTMVVmPwh8s26g2pMK+2uAdRxQlaYIC1\/hqJM80XVN+Evn98X0YbhzO\/dr5KA5xTxDnB76gaVC+yMXj3lP6bpHZvcCQXutUNiGvhD9iE41RVAlpZKkXScLtlqVngNDerRddCI4uiwEgB4D7fpbQiF2xOmRFGS61K3fWRggmW8wBEPEXXO1pxGTQWkynGMu3Dh6eX8E47jh+Rs+mx4e5UxI69QOMTNq5guc0+h3hMQI7OqbmSA0r2NVb13OLoTGrpiISTr2oyZ6XsNsl+xoUb00ApsYNe9bbdsQXe7UuceGAXI5c8ggoUhQQpr35c02kVNFZnY1fGOrX5YJx2XLzNF2\/THpR20lOcDVFhxxFtKEeKTXysD1VjJLX6t7JmiTRSUCc7J3sGIkXx0PXGeNrJrzYJ9A407eWM\/WGzqeUY2SyAfnofAJEbEjF2pXdHQoOB38l2BfQsHKDjXjYbFnyhKIhrar7Wzb79RpzX\/dVi9q5h7rqc9c8FeBNotuQIIyS0xlID4rHNPnsYJDII0aMAxVZ69hcW2GbaTypZAxTKHL0gEE4w9vO0Kz+qo+PYUiDSuf1PwLzdHgMRBmnNlkRqsQr\/3bvy\/mAPucVRzSfQQGg4iVK3V0KtdO2ERjDQGIfNljKL+atVd9Ash0zBNmhLfTXer+rkcucNojVrhcvyWCSH0SELscCRB1ojwulGbTWzxYRi+nS5FnyeTsiJaLPyXDyVNaZECwqslYdFs390m7zjfYyD6jeiVnvBAJrHcD4vOGf+XkeAabbZwDJ+Zz4\/JtuucGbiGbe35ZmnFKGGCPFysjEbiA\/nRLBT\/UNQ8J2pqMi8VzY0rOf1QXs3hEgZ\/Tbyrtb9FUFHyoIrNWphAHVj5w70U6GWAb3V6+dvylxXlgmA1eRCRkygDRUjGrtUdedLuJBqSAdNAzqaoxKmSYCR2dTPPIJFL0klqmyxuONSPVChUehONog7SGh2vlVGjNReRzN2xPCQpo9u4E3kPP5Pdl29eLONDMyRsGdtzi0FskF0ARxJSQRCTxb4So4SbPEZqE85nHkvD4Z4\/WD5lBe3LDESuxHEtAy5Voxtq5q9JW4bu3WECWyosuRmlAGLB6iuhQ3B3WUm7q9iySHXBajDEzFRimRAjU\/Wi6WZFXBNMtR5L8xUY8xrIPePIJutHboEfRHSvo2hMeDUbyVE2UckGl7LQR2FTV6My\/R+fDl4aP850GhIMhClU+BJdCbDrUArK+uT5x24adUqVb4dNqPFONFPI0CnAD762a2G\/E5mNx+2jdZr2uTVgXtL+k1t2JOdQ8TpltRrhgG6IqHhoQ54MhoeAG2e5GYDlcDAnYpIUoNHPgHi0nBX7u9Yrm6NQn+tA3nM7\/Su3P5f4K+gqlQxNwkC6zDKO0VxG+SBGdX\/5tuwaou8dM6gBP\/TYrkDBkErSwJ+fHCbnqD\/gK3WRu6W5RE4CrZ5NWn7znsfh0BlCU+iS3+RKMOJmX+AsMj+0BfHmaACYq89dYHqs2za84vvCIW2khAX8OfNLUS9QdLpeo7K8\/f0cIxBS+FKV0Jbqvt+31vMNZyCrvv4dMNHWyABgxGBBD8hSLp3\/jLdfH9vjiHa3nax++tJPouHgw0xwLryHVgRinjpY4BWsSN2mifGBo99Z3ef7SspytlIYk+GzkHy+hUT+ucGhqt3TswdQWrjJsnCReBQEiUEqkL1DOnkW2IR5Y\/2276w\/l4ue7XV\/lly0klXm7mYPHnclL\/D+KOVjFvoGMyA\/qnAk+40APCqE+EGJOWZ10xyXnaSKGuBCO6AcLKLgD5KtGBDi269xX5FhlUD1SCHEOq0IsRYf1A79M4i3XWd7Lsj5rKiOFHjHZ5N4XHcztQfHwUJzGvI0jNh83NVo4B4hzlQbPWA\/+1rbiBFm55u46SfqLqsSGiPlz58fy7\/Zkp6fywN03jpBUhxZqcB33qam0crXvET1IWHdb4seEIg\/ovbShUkVAquO+QPWAbJDg3A5QEqdFzD7Cj0S3wnL57wJ6N3o5PGO7i71+k5E8nv22R7Tk6YXs2JyTPCquKASQlqiBeLBWI4saNlmOQNXTJAc3fCSzlamAER6JAJiD2OcEVFLLyXDgRK1nwTAa\/FswIbl8wqWwUaOX\/TXwrj3M4rXRNY6vVsWCP3x8kd5I9u6Uf6oIsB5VPXinYXR8rBZ1kmmgDYn0tRHxGWQ\/TfkgxahQzoIxS1fBcTIE7og1lskmAflPlVWQcrQ9vq6ugbyOEyi9tpMe0l\/oBVBCavpi2mTeoGZFvxi\/fhKmuRALG2dDoksqDy77MfSh7gIqqfdPoHwuXiWbdpF\/1wVd3mf6wwoEHEsZ5UDuF+mEz91gdA+3PBb200kbo23N9nnMRNJ5ZXbtaXz9Pq8IbNYGQs03VO1Nspxlzu3FAZPyU0ODtfhbqosVMoL5a1kKPZG01wbwnHrG69mCYiHhHLMb\/f+ielz2MrxhQCOrFCrvJIcJ1OxrqtazRvx0cnn4FkxzYVow+J27EJQGv98G8r03VEEM6AxVb\/fcpLn5H0E+tVlHJ925nwDrGbuj\/ORy8AXHoCu8Ofs0Fe55tPKqryV+OFnfNruXYOcs7WctS\/JNivBCAhmpAM76lkxVL8MligcnovgjUWKqGFRxx9nUUU5m7o8y6QxeOMRJfNgmfo2eAkn+Dx338R\/jE6jwtVEJGQoNYRvo+Q89SiaoUtxFAjhwrQ\/4RpR5pvnpLVFazDSaJsuqLbUbeOCHMit8AeyLOaUTJmX3rVWrHRSB+Su\/WE64sKUJ3LApchHPrjVFq9UuM9HCRh450S8Ynb\/VmRvOAJIyeMDCBWSKr3Oj1MKzXS3Lyr+ElIZ5LDrrqvFes3bSYfXuhHhCvXGRLnMYg7Txi1dSwIXPysnUJPEbctQCs3nr9gPZiGwRD5N+9Ck2wiVZ9xPx3jB4G6Xyx0haHnycsjh3pyD7j9pDbi8DFCw81BY0QO7ogTItrndBnGlqonhpMown+JqfGegO0Uo1g+BLc94vBUMye+eOSjeAtRgjevH1k3qKVNkeUFaLMamj6VdwsAA\/5all1kPdpWE1\/LljAWCyc5ztiyyT6QsFzod7ib9NoJs8becJpWLNr5+jXpoGHakDsHypjmsGtpDseq4ql3heia8R3l6x36hWqcYjOPeI0ns+dynwmyQOvs1m7pCNEwgXlTXJ8sn6SWSGRRwL8T0Qg9AMj1ljy7KzmwrBSyq7Blde4HqUSYOmKHfXtedYK9KNVnmRdEtc784C3cPYGEowUHa9ZWarBDj1tiWoYa4MCgXQO75wHRSp2JmJEDCqOMtGEmbkq7jRsNDr2CJRE=","iv":"98ecb2492b1a47b1478c41fe30113b49","s":"d49e0532e0c11f99"}
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